Acquisition will add digital promotions platform to Blackhawk’s growing ecommerce portfolio.
Blackhawk Network, a leading prepaid and payments network, announced that it has acquired NimbleCommerce, a digital commerce platform and network for promotions. NimbleCommerce also allows merchants and brands to manage their own prepaid offer and gift card programs, or resell through a network of retailer and publisher branded sites.
“The NimbleCommerce offer network is an exciting compliment to the Blackhawk Network ecommerce portfolio,” said Talbott Roche, Blackhawk Network president. “NimbleCommerce will add to our existing offerings by providing merchants and retailers with more online distribution capabilities for gift cards and egifts, and will also provide consumers with additional prepaid brands and offers.”
The acquisition adds hundreds of new distribution points encompassing media outlets, deal websites and other publishers to Blackhawk’s ecommerce platform, and also adds thousands of merchants, including local and regional merchants, to Blackhawk global offerings.
“We are excited to be a part of Blackhawk,” said Prashant Nedungadi, CEO of NimbleCommerce. “By joining our commerce and promotions platforms and our marketing, web and mobile solutions with Blackhawk’s, we are confident that our customers and partners will benefit greatly.”
“Retailers place importance on offering discounts and deals to attract new shoppers,” said David Jones, Blackhawk Network general manager of Global Digital and eCommerce. “The NimbleCommerce team has done an excellent job in responding to this market interest with a platform that effectively merges advertisers with publishers. We’re looking forward to leveraging this across both Blackhawk’s and NimbleCommerce’s networks.”
About Blackhawk Network
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a leading prepaid and payments global company, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products in a number of different retail, digital and incentive channels. Blackhawk’s digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets. For more information, please visit .
NimbleCommerce is a leading commerce platform and distribution network for digital promotions. The company helps merchants sell their own pre-paid offers and gift cards through a network of publisher branded sites. Its services include an e-commerce platform, merchandising and promotions system, offer redemption system for merchants, syndication platform, mobile capabilities, email campaign management, analytics and reporting. For more information, please visit.