The global revenue from mobile content purchased via carrier billing will increase three-fold to more than $13 billion in 2017, according to Juniper Research.On 8th May 2014, global leader in carrier billing based mobile payments – Boku - announced that it had entered into a agreement with Deutsche Telekom Group, one of the leading mobile network operators in Europe.
This collaboration further expandson a previous agreement between the two in Germany, Deutsche Telekom’s primary market, to cover the MNO’s entire user base in Europe of over 140 Mn subscribers across 14 different markets.
BOKU is a global, mobile payments company headquartered in San Francisco. The company provides a mobile payments platform and carrier network, enabling consumers to pay using their mobile phone. Boku’s platform supports any charge on any device—offline, online; mobile, desktop, console, or Smart TV—whether it’s one-time-only, subscription, or top-up. And no matter where they are, no matter what they’re buying, our 1-Tap™ authorization allows your customers to pay instantly.
- This agreement establishes Boku as a strategic partner powering Deutsche Telekom’s payments offerings.
- It provides the company with an advanced mobile payments API, and gives customers the ability to pay for digital goods and services by just using their existing mobile phone account.
- Merchants offering carrier billing-based mobile payments will generate incremental revenue from consumers who find mobile the easiest way to pay, and attract new consumers who previously were unable or unlikely to pay via other payment options, such as credit and debit cards, according to the company.
- When making purchases from their favorite merchants, consumers will benefit from a convenient and secure payment experience that is accessible to Deutsche Telekom subscribers.
“Strategic partnerships with key carrier groups are what will drive the entire mobile payments industry forward. As Boku continues to bring on large merchants with more sophisticated requirements, it requires a deeper level of coordination with the large carrier groups to offer a solution that can deliver across multiple markets and via multiple carriers,” stated MD of EMEA for Boku, James Patmore, in a press release. “This deal is a key milestone in the continuing journey of making mobile payments an established payment system that is accessible to billions of consumers around the world.”
Some of the other players operating in this field include Fortumo, Zong, text2pay, txtNation, PaymentPin.com and Allopass among others. Fortumo was launched in 2007, aiming to be the most developer friendly mobile payments provider. The company has presence in over 180 countries and has tie ups with over 300 carriers and 92,000 developers. You can read Lets Talk Payments article on Fortumo here.