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Bon-Ton Department Stores Shoe Salons Make Shopping for Shoes a Breeze

New Mobile Approach to Finding the Shoe-For-You powered by Thinaire®

In keeping with the growing trend that mobile devices play for in-store purchase decisions, Bon-Ton and its family of department stores, which include Bon-Ton, Bergner's, Boston Store, Carson's, Herberger's, Elder-Beerman and Younkers, has developed a truly exciting twist to the department store shoe shopping experience. Shoppers can instantly determine whether the store that they are in has the shoes in the size and color they are looking for, and if not, the RF:NFC* enabled display shoe can guide shoppers to the nearest store that has the shoe they are looking for in stock or direct shoppers to a mobile commerce site to purchase the shoe on the spot. All this delivered with the tap of an NFC-enabled smartphone activating the RF:NFC* label on the sole of the shoe.

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