Boomerang Commerce Release Price Perception Index for Online Retailers

First report reveals 63% of Walmart's products are the exact same price as Amazon's PPI analyzes more than 39,000 product SKUs to show how retailers compete by lowering and raising prices

NEW YORK, Jan. 13, 2015 -- Boomerang Commerce of Sunnyvale, Calif. today introduced the Price Perception Index for digital retail. The index measures how retailers optimize prices to attract buyers, compete with other retailers, and build their business ...

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