March 15, 2015
Innovation happens all over the world, and as businesses across the globe build new experiences, Braintree wants to be there to power this next-generation of online and mobile businesses. Braintree clearly understands how important it is for businesses to have the right partners in place, specifically when it comes to payments. That’s why the PayPal owned company recently announced the expansion of its APAC footprint beyond Australia and into Hong Kong, Singapore, and Malaysia, providing local companies in these countries easy access to features such as the ability to accept relevant payment methods, frictionless buying, recurring billing, fraud tools, multi-currency and more through the Braintree v.zero SDK.
As Braintree continued to expand to more than 40 countries around the globe, it witnessed demand from many businesses in Asia looking for a payment platform that could enable them to build new experiences. Considering this demand, Braintree focused on building local teams, interacting with both startups and established businesses, and understandingthe innovation driving these businesses. The company noticed how trends in social commerce and consumer’s expectations for a seamless buying experience are influencing mobile apps and websites locally, aligning with many of the features Braintree supports.
Braintree launched services in a beta version in Hong Kong, Singapore, and Malaysia in collaboration with many partners. Additional countries across Asia are in queue for further roll out. Businesses like Grain, a healthy lunch delivery app, Earth Hour, the non-profit that is uniting people to protect the planet, and Catch That Bus, a one-stop online booking portal for bus tickets, among others have already integrated Braintree to seamlessly accept payments. Additionally, Braintree merchants including Aston Club, Hailo, and Roller are expanding their operations and continue to rely on Braintree’s service offerings in these new markets for their local subsidiaries.