Why Brazil Is One of the Most Attractive Countries for FinTechs

FinTech users in Brazil are more satisfied than the world average; know the market

Would you refer your bank to a friend or relative? While more than half of clients in Brazil respond that they would not, when it comes to FinTech, the vast majority say yes. That reflects the customer care and quality of services of companies that are reinventing the financial segment through technology.

In the country, three out of four current bank customers are already using services offered by at least one FinTech, according to Capgemini's and Efma's Global Report on Retail Banking. Out of these users, more than 69% would refer their FinTechs to their friends and family. Among bank account holders, only 48% would indicate their financial institution.

The data also indicates that FinTechs are doin ...

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