The ‘Build-It-and-They-Will-Come’ Approach

Most mobile payment initiatives that have prevailed over the last two decades are of singular applications or essentially vertical services, initially providing a simplex channel and over time, a more bidirectional interactive channel between the provider’s domain and the consumer’s device.

The US carriers were the first large infrastructure providers to take a closer look at the issue of scale. They forsake their typical hubris and started to closely study various attempts underway around the world, carefully examining and compiling the underlying structural issues that would help drive adoption and scale over time. They g ...