AT&T, T-Mobile and Verizon Wireless’ combined offering, Isis, recently (8th April, 2014) announced the launch of a new loyalty program in collaboration with Cantaloupe Systems - provider of cloud-based, mobile technologies that deliver an integrated end-to-end vending retail solution.
“Cantaloupe Systems is a leader in innovative vending solutions, and we are pleased to work together. Today’s news marks an important step forward as the vending industry continues to move beyond simply payments to deepening customer relationships through loyalty and rewards programs,” said CSO of Isis, Jim Stapleton.
What this Partnership means:
- Cantaloupe Systems can completely make use of the Isis Mobile Wallet, b integrating the Isis SmartTap protocol on cashless-enabled machines.
- They will offer customers loyalty and rewards programs starting with a “Buy-Three-Get-One-Free” promotion in the third quarter of 2014.
- All the users have to do to participate in this program, is select their preferred payment card and tap their smartphone at one of Cantaloupe System’s cashless vending machines (these are located throughout the country).
- After making three purchases using the Isis Mobile Wallet at participating vending locations, the user will receive a fourth purchase free of cost.
“We are very excited to be working with Isis and the possibilities opened by our work together. Our vision for cashless has always been much deeper than simply accepting cards,” said Cantaloupe Systems CEO, Mandeep Arora. “We want our operators to have the ability to engage with their customers in a number of ways and the Buy-Three-Get-One-Free program is the first step in helping our operators do just that.”