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Who is Buying Softcard, and Why? Any Winners and Losers?

Let’s Talk Payments was the first to report on the possible buyout of Softcard. As per our analysis, we had predicted that Softcard was holding discussions with potential buyers, probably Google or PayPal. Now it has come to light that Google is leading the talks in the buyout of Softcard. In a recent post, we had cited the looming concerns which have eventually led to this buyout. Now, TechCrunch and VentureBeat have also reported over the matter.

Softcard had to rebrand itself from Isis to avoid possible abridgment with the militant group, ISIS. However, that was the least of its worries ...

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