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Can analytics add sense to retail marketing campaigns? Yes, says Cartera Commerce

Advertisers in the retail industry are adding clutter to the marketing world. They are exposing customers to multiple discounts, offers, rewards, points etc. Due to the enormity of the clutter, customers’ often end up missing the best ones. With its unique card linking marketing solutions, Cartera claims to provide a solution. The solution is aimed at In-store brands to help merchants create shopping offers, link them to consumer’s credit, debit and loyalty cards and execute marketing campaign strategies.

Headquartered in Lexington, MA, Cartera Commerce also has significant operations in Atlanta, GA. It was set u ...

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