October 31, 2014
Apple Pay is here and banks can finally enable NFC mobile payments for their iPhone carrying customers. However, the Apple smart phone user base, while considerable, is only part of the entire customer base of banks and merchants. How can banks serve their entire customer base, especially their Android-based customers?
And this is not a small problem. According to research firm IDC, 85% of smart phones shipped in the second quarter globally were running Android. And that market share is up considerably from