Can Upcoming Financial Institutions Really Attract more Millennials

U.S. is witnessing rising penetration of online-only banks and banking customers can now complete most of the transactions via the Internet. Moreover, they have more choices now in their selection of financial institutions and more choices in conducting monetary transactions. But the question remains: what level of trust do customers keep in these financial institutions? Harris, a Nielsen company, conducted a survey of 2,537 U.S. citizens to find out.

One of the interesting insights that came out of the survey was the perspective of the U.S. Millennials (those in age group of 18 to 37). As per the survey conducted by Harris, around 69% of the millennials trust local credit unions and arou ...

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