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Canadian Gift Trends Survey Finds Gift Cards Are The Most Popular Gift This Holiday Season

More than three-quarters (79 per cent) of Canadians want to receive an open loop gift card

CNW, Toronto, ON – [Press Release] - With the holiday season quickly approaching, a recent survey reveals that more Canadians are wishing for the gift of choice and flexibility. A majority of Canadians, 79 per cent, say they would like to receive an open loop gift card, allowing them to buy exactly what they want, when they want it and 78 per cent prefer open loop gift cards versus closed loop gift cards that they can only be used at one retailer. Open loop gift cards carry the card brand of American Express, MasterCard or Visa and are accepted everywhere the card network is accepted, including in-stores and online.

This data tracks with trends seen in the United States. Gift cards have been the

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