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Capify Becomes First SMB Alternative Finance Platform Offered Across USA, UK, Australia and Canada

Leader in global alternative finance announces milestone rebranding of AmeriMerchant, United Kapital, AUSvance and True North Capital

Capify, a leading alternative finance provider powered by proprietary technology and analytics, announced its global rebrand to become the most diverse, worldwide alternative small and medium-sized business (SMB) finance platform. Headquartered in New York City, Capify combines four previously separate companies, which were all founded by CEO David Goldin, including:

- AmeriMerchant, founded in 2002, is headquartered in New York City and operates throughout the United States, where there are an estimated 28 million businesses that account for 54% of all U.S. sales.

- United Kapital, founded in 2008, is headquartered in Gr ...

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