February 1, 2015
If you believe Forrester, the mobile payments market in the United States will triple over the next four years, from $50 billion to $142 billion. Who will dominate the market for mobile payments by 2019?
Well, it’s not likely to be Starbucks.
At the end of 2013, Starbucks claimed a whopping 90% of the mobile payments market, thanks to its early charge into the app-based payment space and its ability to merge mobile payments with a loyalty scheme.
While Starbucks’ claims and Forrester’s market size analysis are clearly inconsistent, there is a larger ...