Challenger Banks Have Their Own Challenges to Overcome

Despite the hype over challenger banks and their potential threat to traditional players, the game is not easy for anyone in the financial services industry. Meant to challenge traditions in the banking industry, challenger banks have their own challenges to overcome. One of those challenges is customer acquisition. When it comes to banks, in a nutshell, customer acquisition is an account transition. When it comes to challenger banks, it is essentially the same. And if there is no need to change the account, they need to find a way to sway clients’ habits from

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