January 31, 2015
CheBanca!, the retail bank under the Mediobanca Group, has selected Backbase’s Digital Banking Platform to improve their online and mobile banking experience. Backbase is an omni-channel digital banking specialist.
CheBanca! is known as one of the most innovative players in Italian banking. Backbase is one of the market leaders when it comes to next-generation digital banking experiences. Since both organizations are dedicated to providing customers with a superior customer banking experience, it makes sense that they decided to join forces. Backbase will be responsible for the complete omni-channel delivery of the CheBanca! digital banking services, from desktop, to tablet, and mobile devices.
Roberto Ferrari, General Manager of CheBanca!, said in an official press release: 'CheBanca! goes on with its path of innovation: not only of its products, but also of its digitally driven omni-channel platforms. We chose Backbase as a partner - at the forefront of customer interfaces and digital platforms – to develop for the first time in Italy, an innovative front end of our home banking services and digital relationship with our clients. We are confident that, thanks to this collaboration, the new platform will have a great success.
Jouk Pleiter, CEO of Backbase, said in an official press release: We are excited that CheBanca! has chosen Backbase as the foundation for its next generation Digital platform. CheBanca! is a very innovative bank, delivering a unique customer experience in the Italian market. We really look forward to work with Chebanca! and help to accelerate their digital transformation roadmap.
CheBanca! was created in 2008 as a digital disruptor (internet based and supported by unique bank shops). Backbase is known for its Backbase CXP, an award-winning customer experience platform that helps enterprises create, manage, and optimize digital experiences across any device. Backbase CXP offers a new, omni-channel presentation layer, that unifies data and functionality from existing business applications and IT systems into a seamless customer journey.
Backbase has developed Backbase Engage, an out-of-the-box digital banking solution that is optimized for retail banking, commercial banking, and wealth management specific scenarios. CheBanca! will primarily leverage Backbase Engage in their new offering.