May 9, 2014
On 8th May 2014, Vodafone entered into an agreement with Bluesource - an Austraian software company - to provide a Vodafone Wallet version of its ‘mobile-pocket’ app - one of the largest and most popular customer cards and shopping apps in Europe. Users can now electronically load all their plastic cards straight into Vodafone’s mobile wallet which is located on their phone.
Our customers want to take advantage of as many club, retail and membership offers as possible, but the number of plastic cards often exceed the capacity of their physical wallets, stated Stefano Parisse, Group Consumer Services Director of Vodafone, in a press release. Vodafone’s mobile wallet, when used with the mobile pocket app, removes that problem by allowing a user to load a limitless number of loyalty cards directly onto their phone. Participating retailers also benefit since they will be able to send vouchers and special offers directly to the Vodafone mobile wallets of their regular customers.