Coming soon to Tweets near you, the BUY button

Social-media giants’ intention to get into social commerce has been well publicized. Facebook has been testing a buy button to integrate a purchase option into its users’ newsfeeds. But we believe Twitter has the upper hand in this market, primarily because people can retweet what they like. This feature means messages’ reach could grow exponentially. With Facebook, users can like a post and it focuses more on the original content. But the reshare focus of Twitter is attractive for businesses, because it gives them free exponential growth in reach.

Earlier this year, few people spotted buy now buttons in tweets from the shopping app Fancy. Some o ...

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