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Companies Across the Board are Embracing VR Technology for Enhanced Customer Experience

VR has a great chance of becoming the next big thing in retail with the increasing number of adoption cases. Some professionals suggest that in 2016, an estimated 43 million people will own VR products worldwide, and this is set to grow to 170 million by 2018.

In the near future, we may see an increasing number of partnerships between large retailers/e-commerce giants and tech companies offering VR solutions to trial the option of shopping in VR. Headsets like Oculus Rift, HTC Vive, PlayStation VR and Google Cardboard will be defining the future way to browse through offerings and to shop.

The idea of applying VR technology in retail is to bring together the best of online and physical to create sup ...

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