Acorns

wealthtech-retailpersonal finance managementinvestment platforms

FOUNDING YEAR: 2012
LOCATION: United States
Last Update: 05/04/2021

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About

Invest in your future. Save for Later. Earn more money. Spend smarter. FAQ: https://t.co/UrxSRv4HHs Terms: https://t.co/6YiIJ7r63c

MEDICI Analysis

Acorns is an investment app that allows people to round up their daily purchases and automatically invest the change into a commission-free diversified portfolio of index funds offered by asset managers. Recently, Acorns was selected for the 'Forbes FinTech 50 for 2019' list.

Focus

PRODUCTS & SERVICES

The automated portfolio management feature in Acorns’ app was designed to help people, especially first-time investors, get started with investing with small automated investments into a portfolio of ETFs.

REVENUE MODEL

Acorns charges $1 monthly for accounts less than $5,000 & .25% yearly of account balance >$5,000.

MAIN CLIENTS

Retail investors

COMMENT

Acorns has opened 850,000 investment accounts, 75% of which belong to millennials.

Traction

VALUATION / MARKET CAP:

$860 M in 2019

VALUATION COMMENT:

In the latest funding round, the company's valuation is at $860 million. (Jan. 2019)

COMPANY TYPE:

For Profit

ACTIVE USERS:

4.5 Million in 2019

TRACTION COMMENT:

Currently, the company is managing more over $1.2 billion assets and has crossed 4.5 million users. The company's "Acorns Later” service helps to bring more than 350,000 investors to the platform. It has also invested $40 million to date. (Jan. 2019)

company provided insights

Acquisitions

ACQUIREE NAME

Vault

ANNOUNCED DATE

Nov 2017

PRICE

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ACQUIREE NAME

Harvest Platform

ANNOUNCED DATE

Mar 2021

PRICE

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company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

2,642,510

AVERAGE VISITS (6 MONTHS)

2,787,256.53

MONTHLY VISITS GROWTH

-21.47%

VISIT DURATION

234

VISIT DURATION GROWTH

52.82%

PAGE VIEWS VISIT

3.83

PAGE VIEWS VISIT GROWTH

18.08%

BOUNCE RATE

46.5%

BOUNCE RATE GROWTH

-2.57%

GLOBAL TRAFFIC RANK

17,978

MONTHLY RANK CHANGE

675

MONTHLY RANK GROWTH

3.9%

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