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Activepath is a technology start-up company that provides secure innovative digital customer communication platform built for enterprises. The technology enables enterprises to create THE best user experience having a direct impact on customer satisfaction and retention.ActivePath is a holistic browser-based design and delivery platform that allows creation of engaging, dynamic, interactive and responsive digital communication and enables enterprises digital transformation.ActivePath provides guaranteed delivery of secure and signed communications, across multiple channels including email, SMS & Push notifications.Each push channel may have multi factor authentication with a single-click auto open link that will open a dynamic, interactive and responsive ICP (Interactive Communication Page) a secure personalized HTML5 landing page.ActivePath leverages the transactional organizational data with targeted marketed content that increases customer loyalties and increases revenues by promoting upsell and cross sell opportunities.As part of the solution, an SMS channel or Push notification service can be used, to deliver to those customers that do not have an email address registered, or the email send channel failed to deliver.
ActivePath was acquired by Broadridge Financial firm in March 2018, it creates new opportunities for marketers to send live, fully interactive emails to their customers, allowing them to watch, share, navigate, purchase and much more -from inside the email. ActivePath (PostalGuard) enabled bank customers to view bank statements, transfer funds between accounts, chat with personal financial advisors without leaving their email.
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