Alpharank was formerly known as Biddrocket, a behavioral platform that analyzes credit & debit card data to identify customers who drive the highest referral value to the bank. The company helps retail banks turn their existing information capital into a fair lending compliant social graph that lowers acquisition costs and attrition rates. AlphaRank measures offline word of mouth and transactional data to understand how customers influence each other’s behavior. Its proprietary technology uses social contagion science, creating analytics from historical transaction/purchase data, to identify which customers have the most purchase influence, and which customers are most likely to buy at a given time.