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Applied Data Finance, parent company to consumer lending brand Personify Financial, has developed a better way to measure the credit risk of non-prime borrowers who cannot receive traditional financing. It uses a proprietary methodology and advanced data science to make a more accurate assessment of a borrower's true creditworthiness.
PRODUCTS & SERVICES
Personify brand - Consumer financing services. Credit risk analysis & under writing services for non-prime customers. ADP tools helps lenders to predicts the creditworthiness of consumers.
Online Retail Consumer Loans
Partnered with banks
lending institutions. Some of the partners are Sherman & Associates
Colchis Capital Management
Assessment of risk with greater precision by leveraging social media platform.
VALUATION / MARKET CAP:
$56.5 M in 2017
DATE OF LAST FUNDING
TOTAL FUNDING COMMENT
The company is planning to use the added debt and equity funding to continue to scale its successful Personify Financial online lending platform (May 2017).
Debt funding: $50 M(Apr 2015) and convertible note: $6.5 M(May 2017)
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