Applied Data Finance

lendingonline loansartificial intelligence/machine learning

FOUNDING YEAR: 2014
LOCATION: United States
Last Update: 01/05/2020

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MEDICI Analysis

Applied Data Finance, parent company to consumer lending brand Personify Financial, has developed a better way to measure the credit risk of non-prime borrowers who cannot receive traditional financing. It uses a proprietary methodology and advanced data science to make a more accurate assessment of a borrower's true creditworthiness.

Focus

PRODUCTS & SERVICES

Personify brand - Consumer financing services. Credit risk analysis & under writing services for non-prime customers. ADP tools helps lenders to predicts the creditworthiness of consumers.

MAIN CLIENTS

Online Retail Consumer Loans

EXISTING PARTNERSHIPS

Partnered with banks

lending institutions. Some of the partners are Sherman & Associates

Colchis Capital Management

Victory Park

COMMENT

Assessment of risk with greater precision by leveraging social media platform.

Traction

VALUATION / MARKET CAP:

$56.5 M in 2017

People

FOUNDERS

Eric Schwartz

Daniel Zwirn

INVESTORS:

Fenway Summer Ventures

Victory Park Capital

KEY EMPLOYEES:

Dan Zwirn(CEO); Broud Kuhn(CMO); Glen Freter(CFO); Jack Cohen(CCO)

Momentum

FUNDED

NO

DATE OF LAST FUNDING

May 2017

TOTAL FUNDING COMMENT

The company is planning to use the added debt and equity funding to continue to scale its successful Personify Financial online lending platform (May 2017).

LISTED

NO

COMMENT

Debt funding: $50 M(Apr 2015) and convertible note: $6.5 M(May 2017)

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