Applied Data Finance

lendingonline loans

FOUNDING YEAR: 2014
LOCATION: United States
Last Update: 17/07/2020

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About

About ADF: Applied Data Finance, parent company to consumer lending brand Personify Financial, has developed a better way to measure the credit risk of non-prime borrowers who cannot receive traditional financing. About Personify Financial: Personify Financial occupies the void left by banks and triumphs over payday lenders and other sources of predatory short-term financing. Personify Financial is the trusted financial partner of the underestimated and under-banked. We represent a path out of the cycle of debt and empower our customers to make educated financial choices. Our promise is fair pricing and affordable payments.

MEDICI Analysis

Applied Data Finance is a consumer finance startup that offers unsecured loans. It has developed an underwriting platform that extracts information from over 10,000 data points and analyzes it by utilizing advanced data science to determine risk. It offers unsecured personal loans of $1,000 to $10,000 with a maximum repayment period of 3 years.

Focus

PRODUCTS & SERVICES

Applied Data Finance offers Personify Financial, an online lending platform for providing unsecured, personal loans to consumers. It has developed a proprietary methodology that leverages advanced data science to determine the creditworthiness of borrower. It offers tailored-made loans like rate and terms as per the customer’s financial situation.

MAIN CLIENTS

Underestimated and under-banked borrowers

People

NUMBER OF EMPLOYEES

11-50

INVESTORS:

Fenway Summer Ventures

Jon Soberg

MAI Capital Management

Park Cities Asset Management

Victory Park Capital

KEY EMPLOYEES:

Krishna Gopinathan (CEO)

Dan Zwirn (CEO)

Glen Freter (CFO)

Broud Kuhn (CMO)

Dan Zwirn

Momentum

FUNDED

NO

TOTAL FUNDING

$17.8 M

DATE OF LAST FUNDING

Jan 2019

TOTAL FUNDING COMMENT

The company is planning to use funds to accelerate ADF’s continued growth to reach individuals in need of straightforward, affordable loans. (July 2018)

DEBT FUNDING

$20 M

LISTED

NO

COMMENT

As per the source, the company claims it has raised $275 M including equity and debts funds till date. (July 2018)

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