Betterment

wealthtech-retailrobo advisors

FOUNDING YEAR: 2008
LOCATION: United States
Last Update: 03/06/2021

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About

Betterment is built to help you make the most of your moneytoday, tomorrow, and beyond. We help you unify your financial life across spending, saving, investing, and retirement, with personalized, fiduciary advice that puts you and your needs first.https://www.betterment.com/social-disclosures/

MEDICI Analysis

Betterment is an online investment company which allows users to select how much they want to invest in stock and bond ETFs. It also provides a facility to open an account without paying any deposit and charges a management fee of 0.15%–0.35% based on the account balance. Its automated platform eliminates the typical complexities & time taken by a traditional investment account and also offers a B2B2C platform for RIAs as well as a 401(K) investment. Recently, Betterment was named in the 2019 Forbes FinTech 50 startups list.

Focus

PRODUCTS & SERVICES

Provides services for financial planning, retirement, IRAs, trust & tax loss harvesting, and help its users by automating investing services to manage, protect, and grow their wealth.

REVENUE MODEL

Transaction-based revenue model – the company charges fees starting at 35% for customers with less than $10,000 invested through the service & 15% for those with more than $100,000 assets under management.

MAIN CLIENTS

Invested

Burgess Financial Planning

and Henfruit.

EXISTING PARTNERSHIPS

Fidelity

and XY Planning Network.

COMMENT

The company aims at giving its customer 4.30% higher returns compared to a typical DIY investor.

Traction

VALUATION / MARKET CAP:

$800 M in 2017

COMPANY TYPE:

For Profit

TRANSACTIONS VALUE:

$15 B in 2019

ACTIVE USERS:

0.4 Million in 2019

TRACTION COMMENT:

The company manages over $15 billion in assets for 400,000 customers. (Feb. 2019)

company provided insights

Acquisitions

ACQUIREE NAME

ImpulseSave

ANNOUNCED DATE

Oct 2013

PRICE

---

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

1,513,580

AVERAGE VISITS (6 MONTHS)

1,657,931.82

MONTHLY VISITS GROWTH

-0.09%

VISIT DURATION

627

VISIT DURATION GROWTH

53.47%

PAGE VIEWS VISIT

7.88

PAGE VIEWS VISIT GROWTH

-3.22%

BOUNCE RATE

25.98%

BOUNCE RATE GROWTH

1.02%

GLOBAL TRAFFIC RANK

22,494

MONTHLY RANK CHANGE

-2,440

MONTHLY RANK GROWTH

-9.79%

Innovation Programs

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