Birch

wealthtech-retailpersonal finance management

STATUS: Acquired/Merged
FOUNDING YEAR: 2015
LOCATION: United States
Last Update: 17/07/2020

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About

Birchs free platform lets users earn credit card rewards points more effectively and find new cards that make sense for their spending habits. Try Birch on web: https://birchfinance.comDownload Birch for iOS: https://apple.co/2pts3cLGetting started with Birch is simple. Connect your credit and debit cards and Birch gets to work - retroactively finding ways that you could have improved your actual spending to earn more rewards. Every purchase is categorized and compared to thousands of merchants and hundreds of category bonuses to recommend the best ways to optimally earn rewards. Our approach is straightforward:Make sense of the cards already in your wallet -> Earn the most rewards and redeem for the things you like at the best value with the cards you already have. The average Birch user sees an additional $200/year increase in rewards without even switching cards. Find the right card for your spending habits and the rewards you want to earn -> When you're ready for a new card, Birch compares your spending history to hundreds of cards to calculate potential rewards just like if you had been using these cards for your actual purchases. It's truly a risk free, no strings attached way of finding the right card. We're live on the web, in beta on iOS and building Chrome and Safari extensions. That means real time recommendations for when you're shopping in-store or online.Have questions? We're always happy to help. Email a Bircher at team@birchfinance.com or visit https://birchfinance.com and click on the big green chat bubble.

MEDICI Analysis

Birch Finance is mobile app that provides personalized card recommendations and budget analysis by understanding past user transaction histories and reward preferences.

Focus

PRODUCTS & SERVICES

Card management app to manage and earns reward points from credit card providers.

REVENUE MODEL

The company provide free app service to users.

MAIN CLIENTS

Online retail consumers

Traction

ACTIVE USERS:

3000 Million in 2016

TRACTION COMMENT:

Birch currently integrates with more than 9,000 banks and 175 credit cards (Jan 2018).

People

BOARD MEMBERS AND ADVISORS

Michael Zimmerman

NUMBER OF EMPLOYEES

1-10

INVESTORS:

AGP Miami

Craig Carroll

Darin Cook

H2 Ventures

Kevin Johnson

Miami Angels

Michael Zimmerman

Mike Zimmerman

KEY EMPLOYEES:

Alexander Cohen(CEO); Alex Whiteside(CTO)

Alex Whiteside

Momentum

FUNDED

NO

TOTAL FUNDING

$1 M

DATE OF LAST FUNDING

Jan 2018

TOTAL FUNDING COMMENT

The company is planning to use the fund to grow its user base and increase its opportunities for monetization (Jan 2018).

SEED & PRIOR FUNDING

$1 M

SEED CLOSED ON

Jan 2018

LISTED

NO

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