Blueprint Income

insurtechaggregators / policy management

FOUNDING YEAR: 2014
LOCATION: United States
Last Update: 03/06/2021

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About

Blueprint Income is building a better way to save and plan for retirement with the first of its kind Personal Pension. A Personal Pension is similar to a traditional pension in that it provides guaranteed income during retirement; however, unlike a traditional pension, its totally customizable and available to anyone regardless of age, employer or employment status. You can choose when and how much youd like to contribute, which insurers youd like to back your pension, and when you want your guaranteed income to start. It's an annuity, built for the modern world.

MEDICI Analysis

Blueprint Income has developed the first digital platform for retirement income. It has been successful in cutting short the annuity purchase process from weeks to minutes by implementing API and advice algorithm. Blueprint Income is a direct-to-consumer online platform that focuses only on Qualified Longevity Annuity Contracts (“QLACs”), thereby enabling the users to compare and purchase guaranteed lifetime income. It has developed the Personal Pension plan, which enables users to create a pension for themselves irrespective of employer or employment status. This private pension is just like a deferred income annuity, which can be bought on a subscription in small pieces over time. Users can start an account by contributing as little as USD 5,000.

Focus

PRODUCTS & SERVICES

The comparison platform focuses on niche areas like longevity insurance, purchase deferred income annuities, and qualified longevity annuity contracts. In addition to providing quote comparisons, the platform offers calculators and tools to help customers. The Personal Pension plan empowers users to secure their retirement with multiple income sources. Their flagship product ‘Pension Plan’ differentiates itself from traditional annuities by enabling the users to purchase their retirement plan over time with manageable installments. The installments can be as low as $100 per month. Pension Plan also doesn’t require the user’s employer to sponsor their annuity plan, unlike other traditional retirement plans.

REVENUE MODEL

The company generates revenue by charging fees from the insurance companies. It charges 1-5% of the income annuities purchased in the Personal Pension.

MAIN CLIENTS

Retail customers

EXISTING PARTNERSHIPS

The company is partnered with insurance companies like Protective

Principal

American National

Guardian

Mass Mutual

Pacific Life

Lincoln Financial Group

MinnesotaLife

Integrity Companies

company provided insights
Acquisitions

M&A

ACQUIRED BY

MassMutual

ANNOUNCED DATE

Feb 2021

PRICE

---

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

110,047

AVERAGE VISITS (6 MONTHS)

128,034.84

MONTHLY VISITS GROWTH

2.05%

VISIT DURATION

192

VISIT DURATION GROWTH

19.51%

PAGE VIEWS VISIT

5.62

PAGE VIEWS VISIT GROWTH

2.11%

BOUNCE RATE

44.64%

BOUNCE RATE GROWTH

-4.41%

GLOBAL TRAFFIC RANK

216,322

MONTHLY RANK CHANGE

-42,960

MONTHLY RANK GROWTH

-16.57%

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