BlueRush Inc.

bankingtechcrm

FOUNDING YEAR: 2004
LOCATION: Canada
Last Update: 01/05/2020

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About

BlueRush is a digital solutions company. We strategize, conceptualize, design, develop and implement customer experiences that grow and retain your business. Add our video expertise and you have a winning formula.

Watch

BlueRush: The Importance of Personalization

MEDICI Analysis

BlueRush offers a content marketing platform PCE 360 to businesses which allows them to run and automate content marketing campaigns, store data centrally, send personalized communications, manage multiple teams, and track campaign metrics. It also prodives them the services such as creating content strategy, customers enagagement across different channels etc.

Focus

PRODUCTS & SERVICES

The products offering include - IndiVideo - The personalized video platform helps financial institutions to engage their customers by providing the insights about the products, solving product problems through videos. DigitalReach - It enables sales professionals to send their secure and personalized content for their customers integrated with social media, financial tools, CRMs etc. Financial Tools and calculators for Businesses.

REVENUE MODEL

SaaS is a recurring revenue business model. It provides simpler purchasing decisions for our B2C customers due to lower implementation costs and expenditures that are spread over the life of a contract, compared to a traditional software agreement where fees are paid one-time and up front. As a result, SaaS products are typically viewed by customers as an operating expenditure rather than a capital expenditure. This can drastically improve our sales cycle, while also allowing us to build predictable, stackable revenue that creates good visibility.

EXISTING PARTNERSHIPS

Microsoft

Kunder

Valeyo

Eyes UP Consulting LLC

Nikia DX

Bee Concept

Adobe

PRIMARY PROBLEM SOLVED

Research indicates that 57% of consumers view their bank as a “necessary utility,” while only 37% see it as a “trusted partner.” To change this mindset, financial institutions must shift from a transactional to a relationship-based approach — where personalization takes center stage. Banking providers have a wealth of consumer data on file, which can be used to customize each future engagement and deliver real value to each and every customer. However, they often do not know how to leverage this data to create engaging digital experiences. With IndiVideo, take 1-to-1 video marketing to the next level. Make your customers feel like a star. Boost your marketing, activate your data, and give your customers reasons to watch to your video communications. Our clients already see tremendous uptake, outpacing the industry average!

People

BOARD MEMBERS AND ADVISORS

Larry Lubin

Len Smofsky

John Eckert

Jay Cashmore

NUMBER OF EMPLOYEES

11-50

KEY EMPLOYEES:

Steve Taylor (CEO)

Dave Badun (CFO)

Momentum

FUNDED

NO

LISTED

NO

BASICS

FOUNDING YEAR:

2004

LOCATION:

Canada

Views:

69 VISITORS | 152 VIEWS
TOTAL EMPLOYEES
11-50

About

BlueRush is a digital solutions company. We strategize, conceptualize, design, develop and implement customer experiences that grow and retain your business. Add our video expertise and you have a winning formula.

Watch

BlueRush: The Importance of Personalization

Subscribe to the MEDICI Inner Circle Membership and gain access to an exclusive Slack community where you can engage in discussions with global industry experts!

MEDICI Analysis

BlueRush offers a content marketing platform PCE 360 to businesses which allows them to run and automate content marketing campaigns, store data centrally, send personalized communications, manage multiple teams, and track campaign metrics. It also prodives them the services such as creating content strategy, customers enagagement across different channels etc.

Focus+
Momentum+
People+
Other+

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BlueRush Inc.

About

BlueRush is a digital solutions company. We strategize, conceptualize, design, develop and implement customer experiences that grow and retain your business. Add our video expertise and you have a winning formula.

Watch

BlueRush: The Importance of Personalization

Focus

PRODUCTS & SERVICES

Strategy & Consultation, Development, Big "C"​ Creative, Video Production, E-Commerce, Measurement & Analytics, Lead Generation, New Technology, Digital Products, and SaaS

REVENUE MODEL

SaaS is a recurring revenue business model. It provides simpler purchasing decisions for our B2C customers due to lower implementation costs and expenditures that are spread over the life of a contract, compared to a traditional software agreement where fees are paid one-time and up front. As a result, SaaS products are typically viewed by customers as an operating expenditure rather than a capital expenditure. This can drastically improve our sales cycle, while also allowing us to build predictable, stackable revenue that creates good visibility.

TOP PROBLEM SOLVED

Research indicates that 57% of consumers view their bank as a “necessary utility,” while only 37% see it as a “trusted partner.” To change this mindset, financial institutions must shift from a transactional to a relationship-based approach — where personalization takes center stage. Banking providers have a wealth of consumer data on file, which can be used to customize each future engagement and deliver real value to each and every customer. However, they often do not know how to leverage this data to create engaging digital experiences. With IndiVideo, take 1-to-1 video marketing to the next level. Make your customers feel like a star. Boost your marketing, activate your data, and give your customers reasons to watch to your video communications. Our clients already see tremendous uptake, outpacing the industry average!

PRODUCT DEVELOPMENT STAGE

V2.0 or BEYOND

KEY DIFFERENTIATORS

IndiVideo utilizes proprietary technology that allows for two unique advantages over competitors’ personalized video technologies: (1) lower cost to mass-scale personalized videos; and (2) ability to deploy behind any corporate firewall for increased security. These advantages are critical because they allow marketing departments to control their distribution costs, and because deploying behind the firewall provides increased security as well as greater connectivity to client data.

PRIMARY CUSTOMER TYPE

Enterprise - Banks or Financial Institutions

PRODUCT ATTRIBUTES

SaaS

People

KEY EMPLOYEES:

CEO: Steve Taylor

employee: Steve Taylor (CEO)

employee: Dave Badun (CFO)

BOARD MEMBERS AND ADVISORS:

Larry Lubin, Len Smofsky, John Eckert, Jay Cashmore

Momentum

FUNDED

NO

FUNDING COMPLETED

NO

LISTED

NO

FUNDING SERIES