Brolly

insurtechartificial intelligence/machine learningaggregators / policy management

FOUNDING YEAR: 2015
LOCATION: United Kingdom
Last Update: 19/01/2021

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About

We believe that insurance should be simple, easy and rewarding.Were building Brolly to create insurance that just works, enabling people to protect the things they care about in a simple and joyful way.

MEDICI Analysis

Brolly is a UK-based personal insurance management app and broker, allowing users to manage their policies in one place and understand where they have duplicate or missing coverage.

Focus

PRODUCTS & SERVICES

AI driven Insurance Advisory Application

REVENUE MODEL

Commission per policy sale

MAIN CLIENTS

Retail consumers

PRIMARY PROBLEM SOLVED

Help users in managing all insurance policies in one place, and provide instant access to their documents, prices, and contact numbers, so they’re always at hand when they need them.

COMMENT

The ultimate vision of the company is to totally re-design the user experience of insurance based on data analytics and a centralised approach towards the UI/UX of insurance policies

Momentum

FUNDED

NO

NUMBER OF FUNDING ROUNDS

1

TOTAL FUNDING

$1.31 M

DATE OF LAST FUNDING

Jul 2017

IPO STATUS

Private

ESTIMETED REVENUE RANGE

$1M to $10M

SEED & PRIOR FUNDING

$1.31 M

SEED CLOSED ON

Jul 2017

LISTED

NO

company provided insights
Acquisitions

M&A

ACQUIRED BY

Direct Line Insurance

ANNOUNCED DATE

Jul 2020

PRICE

---

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

3,011

AVERAGE VISITS (6 MONTHS)

2,989.58

MONTHLY VISITS GROWTH

26.46%

VISIT DURATION

89

VISIT DURATION GROWTH

2,503.43%

PAGE VIEWS VISIT

1.57

PAGE VIEWS VISIT GROWTH

3.16%

BOUNCE RATE

54.62%

BOUNCE RATE GROWTH

-19.52%

GLOBAL TRAFFIC RANK

3,480,343

MONTHLY RANK CHANGE

-2,369,332

MONTHLY RANK GROWTH

-40.5%

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Brolly

About

Brolly is a UK-based personal insurance management app and broker, allowing users to manage their policies in one place and understand where they have duplicate or missing coverage.

Focus

PRODUCTS & SERVICES

Insurance Advisory Mobile App - Understanding, Managing and Buying Insurance

REVENUE MODEL

Commission per policy sale

TOP PROBLEM SOLVED

Helping customers to manage all of their insurance policies in one place, and providing instant access to their documents, prices, and contact numbers, so they’re always at hand when they need them.

PRODUCT DEVELOPMENT STAGE

MVP

PRIMARY CUSTOMER TYPE

Enterprise - Banks or Financial Institutions

Consumer

Traction

LIVE USERS/TRANSACTIONS:

Yes, in trial/pilot

CHANNEL STATUS

INITIAL CLIENTS

People

NUMBER OF EMPLOYEES

1-10

Momentum

FUNDED

YES

FUNDING COMPLETED

NO

LISTED

NO

FUNDING SERIES