Cake Financial

wealthtech-retailother investments platform

STATUS: Acquired/Merged
FOUNDING YEAR: 2006
LOCATION: United States
Last Update: 17/07/2020

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About

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MEDICI Analysis

Cake Financial was acquired by Etrade Financial Corp on Jan 2010, it is a social investment service that allows people to safely and securely track all their investment portfolios in one place. The service allows individual investors to track and analyze their historical performance up to ten years. Users can also view the real-time portfolios and performances of their friends, family and top investors all without disclosing net worths, shares owned, portfolio sizes, etc.

company provided insights

Focus

People

FOUNDERS

Doug Reed

INVESTORS:

Alsop Louie Partners

Baseline Ventures

Felicis Ventures

Geoff Ralston

KPG Ventures

KEY EMPLOYEES:

Steven Carpenter

Momentum

FUNDED

YES

DATE OF LAST FUNDING

Mar 2009

FUNDING SERIES

SERIES A  · ---  · Jan 2007

SERIES B  · ---  · Mar 2009

LISTED

NO

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