CashU

paymentsmobile/digital wallet

FOUNDING YEAR: 2002
LOCATION: United Arab Emirates
Last Update: 19/01/2021

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About

When launched in 2002 by Maktoob.com, CASHU was the first online prepaid payment method in the MENA region. Now, it is also considered the largest, serving more than 2.7 million users with secure, accessible and easy solutions that meet their day-to-day financial needs.Being available at over 75,000 points of sale for credible and approachable vendors spread across every country and city within the region, CASHU has made it easy for consumers to top-up their CASHU digital wallets and pay online, whether from merchants that accept CASHU directly as a payment method or on millions of websites that accept credit card payments.CASHU is currently accepted by over 7,000 online merchants around the globe. Weve given them the chance to offer their products and services to millions of buyers residing in this raw region, especially those who are unbanked with no access to financial institutions, and so grow their businesses and expand smoothly and securely.Our Vision: A Cashless Society through CASHUTo lead the world to a cashless lifestyle, where your wallet becomes a digital extension of yourself.Our Mission: Ultimate MobilizationTo provide simple, safe and innovative mobilized solutions to manage consumers day-to-day paying needs.

MEDICI Analysis

CashU was acquired by Genero Capital on 22 Dec, 2015, it is a prepaid online and mobile payment method available in the Middle East and North Africa, a region with very limited access to credit cards.

Focus

PRODUCTS & SERVICES

Online Payments

REVENUE MODEL

CashU adopts a commission based revenue model.

MAIN CLIENTS

Retail Online Consumers

Merchants

Vendors

EXISTING PARTNERSHIPS

eMerchant Pay,Jazeera Airways

company provided insights

Traction

COMPANY TYPE:

For Profit

ACTIVE USERS:

0.6000

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

264,039

AVERAGE VISITS (6 MONTHS)

200,511.85

MONTHLY VISITS GROWTH

29.07%

VISIT DURATION

1,294

VISIT DURATION GROWTH

166.46%

PAGE VIEWS VISIT

8.08

PAGE VIEWS VISIT GROWTH

-2.57%

BOUNCE RATE

27.65%

BOUNCE RATE GROWTH

-2.45%

GLOBAL TRAFFIC RANK

104,423

MONTHLY RANK CHANGE

-36,966

MONTHLY RANK GROWTH

-26.14%

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