Citrus Payment Solutions

paymentsmobile/digital wallet

STATUS: Acquired/Merged
FOUNDING YEAR: 2011
LOCATION: India
Last Update: 19/01/2021

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About

The easiest way to transact, split bills and transfer money between banks. Experience the smart life with Citrus. #ApnaoSmartTareeke Support: @CitrusCare

MEDICI Analysis

PayU acquired CitrusPay for $130 Mn in Sep 2016. Citrus offers an online payment solution that makes digital payments and online checkout processes simpler and safer.

Focus

PRODUCTS & SERVICES

Citrus Cash, Citrus Checkout. Citrus Cube (Citrus Wallet and Payment solution for businesses). Address the problem of small denominations of cash and loose change through its recently launched app "Death of Chutta".

REVENUE MODEL

Transaction rate of 1.99% + INR 3.00/transaction

MAIN CLIENTS

Indigo

Go Air

Amazon

EXISTING PARTNERSHIPS

8000+ merchant partners.

COMMENT

Provides merchants with a single, simple integration point to easily manage multiple payment options and eliminate instances of failed transactions. For customers it acts as a prepaid wallet that lets users to pay for their bills and purchases across various categories.

Traction

VALUATION / MARKET CAP:

$312.5 M in 2015

COMPANY TYPE:

For Profit

REVENUE

0.0 in 2014

NUMBER OF TRANSACTIONS:

48 M

TRANSACTIONS VALUE:

$3 B

ACTIVE USERS:

15.0000

People

FOUNDERS

Amrish Rau

BOARD MEMBERS AND ADVISORS

Mohit Bhatnagar

NUMBER OF EMPLOYEES

201-500

INVESTORS:

Ascent Capital

Beenos Asia

econtext Asia

econtext Asia and Beenos Asia

Sequoia Capital

Sequoia Capital India

Momentum

FUNDED

YES

NUMBER OF FUNDING ROUNDS

3

TOTAL FUNDING

$32.5 M

DATE OF LAST FUNDING

Oct 2015

IPO STATUS

Private

ESTIMETED REVENUE RANGE

$100M to $500M

FUNDING SERIES

SERIES A  · $2 M  · Mar 2013

SERIES B  · $5.5 M  · Dec 2013

SERIES C  · $25 M  · Oct 2015

LISTED

NO

company provided insights
Acquisitions

M&A

ACQUIRED BY

coinpay

ANNOUNCED DATE

Sep 2016

PRICE

$130 M

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

1,738,164

AVERAGE VISITS (6 MONTHS)

2,159,618.65

MONTHLY VISITS GROWTH

-20.67%

VISIT DURATION

416

VISIT DURATION GROWTH

159.88%

PAGE VIEWS VISIT

2.17

PAGE VIEWS VISIT GROWTH

7.99%

BOUNCE RATE

55.55%

BOUNCE RATE GROWTH

-0.91%

GLOBAL TRAFFIC RANK

34,197

MONTHLY RANK CHANGE

1,784

MONTHLY RANK GROWTH

5.5%

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