Close Payment is a product Accumulate AB,a mobile-based platform for payments and proximity marketing solution. Users can input their credit, debit, loyalty and gift cards into the Close Wallet by taking their picture. Close payment offers merchants services to help attract customers to the store, interact with the customers in the store and communicate with the customers during the payment process. Close Payment gives issuers a unique space in its cardholders' wallets and thereby a direct channel for customer acquisition and retention.