CreLytics

lendingsoftware/whitelabel/apis (lending)

FOUNDING YEAR: 2018
LOCATION: India
Last Update: 19/01/2021

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About

Facilitating access to formal credit for a billion people through lending as a service platform making lending processes faster, cheaper and less risky

MEDICI Analysis

Crelytics enables credit facility for borrowers through Credit APIs. It enables loan management facility which allows them to complete all the required action from origination till collection.

Focus

PRODUCTS & SERVICES

The products offering include - CRELYTICS - Provides credit decisions with auto-generated summaries of applicant's financial transactions. LEND-IN-BOX - Increase inbound applications by 4X with mobile and web based solutions. COLLECT + - It reduces default rate by detecting potential areas with AI frameworks. KAVACH - Leverages technology to provide data security of users.

REVENUE MODEL

annual license fee, per-credit analysis report recurring fee, custom credit scoring and workflow development fee

MAIN CLIENTS

Wishbook

Siaga Group

Pure Pursuite

Apex Castle

PRIMARY PROBLEM SOLVED

1. 10-minute Loan Origination 2. 4X cheaper Cost of Loan Underwriting 3. Collection Maximization 4. Real-time Fraud Analytics 5. Predictive analytics for loan defaults, optimal product mix, best segment to lend

INTELLECTUAL PROPERTY

Patent(s) NOT_FILED

Traction

COMPANY TYPE:

For Profit

REVENUE

$0 - $99k

ACTIVE USERS:

100000

ACTIVE USERS COMMENT:

Supporting variety of use cases in lending and credit analytics

People

FOUNDERS

Lalit Chawla

Sameer Chakraborthy

NUMBER OF EMPLOYEES

1-10

INVESTORS:

Alchemist Accelerator

KEY EMPLOYEES:

ABHIJIT ONKAR (CEO)

LALIT CHAWLA (CTO)

NEHA JAIN (COO)

Momentum

FUNDED

NO

NUMBER OF FUNDING ROUNDS

1

DATE OF LAST FUNDING

Mar 2019

IPO STATUS

Private

SEED CLOSED ON

Mar 2019

LISTED

NO

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

772

AVERAGE VISITS (6 MONTHS)

467.67

MONTHLY VISITS GROWTH

138.49%

VISIT DURATION

45

VISIT DURATION GROWTH

146.23%

PAGE VIEWS VISIT

2.15

PAGE VIEWS VISIT GROWTH

27.46%

BOUNCE RATE

66.38%

BOUNCE RATE GROWTH

8.65%

GLOBAL TRAFFIC RANK

6,953,381

MONTHLY RANK CHANGE

-9,699,605

MONTHLY RANK GROWTH

-58.25%

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CreLytics

About

Facilitating access to formal credit for a billion people through lending as a service platform making lending processes faster, cheaper and less risky

Focus

PRODUCTS & SERVICES

1. CreLytics Credit Analytics - Based on million+ transactions analyzed per month using AI and ML algorithms, we construct financial profile of customers in real-time. 2. Lend-in-Box: Full stack end-to-end lending suite from origination to collection. 3. Collect-Plus : Reduce bad debt and maximize payment collections by empowering foot on field staff.

REVENUE MODEL

annual license fee, per-credit analysis report recurring fee, custom credit scoring and workflow development fee

TOP PROBLEM SOLVED

1. 10-minute Loan Origination 2. 4X cheaper Cost of Loan Underwriting 3. Collection Maximization 4. Real-time Fraud Analytics 5. Predictive analytics for loan defaults, optimal product mix, best segment to lend

PRODUCT DEVELOPMENT STAGE

V2.0 or BEYOND

PRODUCT DEVELOPMENT COMMENT

Live product with recurring client revenues. Looking at filing for IP and product R&D in a few areas

KEY DIFFERENTIATORS

1. API-first app-first for Gen-Y borrowers 2. Security built in design, not an afterthought 3. 100+ Integrations for notifications, identity check, banking operations

PRIMARY CUSTOMER TYPE

Enterprise - Banks or Financial Institutions

Enterprise - Others

PRODUCT ATTRIBUTES

SaaS

White label

Back Office

Customer facing

STRATEGIC CLIENTS AND PARTNERSHIP

CRIF : Credit Bureau

Loanmitr : Strategic NBFC client partner

Traction

ANNUAL REVENUE:

$0 - $99k

ACTIVE USERS/ACCOUNTS:

100000 Million

ACTIVE USERS COMMENT:

Supporting variety of use cases in lending and credit analytics

LIVE USERS/TRANSACTIONS:

Yes, in live production

CHANNEL STATUS

MULTIPLE CHANNELS

People

NUMBER OF EMPLOYEES

1-10

TEAM COMMENT:

Our team has a potent combination of relevant skills, past experience,prerequisite networks to succeed in this business. The team comprises Abhijit as CEO co-founder, with 12 years of experience in leading large teams designing fintech products for Fortune 100 banks,,small teams driving last-mile financial transformation impact. He is cofounder of Gradufund, a technology platform offering upskilling,financing for employment readiness. Lalit is CTO with 6 years of full stack technology design,development for startups in multiple domains, with strong focus on data science,analytics. In his past job, he built predictive analytics used by army to detect border infiltrations. Neha is our COO,drives business development,strategic partnerships. She is strongly reputed, as the only woman co-founder of a high-growth accelerator with presence in India,US.

Momentum

FUNDED

YES

FUNDING COMPLETED

NO

LISTED

NO

FUNDING SERIES