CreLytics
lending . software/whitelabel/apis (lending)
FOUNDING YEAR: 2018
LOCATION: India
Last Update: 19/01/2021
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About
Facilitating access to formal credit for a billion people through lending as a service platform making lending processes faster, cheaper and less risky
MEDICI Analysis
Crelytics enables credit facility for borrowers through Credit APIs. It enables loan management facility which allows them to complete all the required action from origination till collection.
Focus
PRODUCTS & SERVICES
The products offering include - CRELYTICS - Provides credit decisions with auto-generated summaries of applicant's financial transactions. LEND-IN-BOX - Increase inbound applications by 4X with mobile and web based solutions. COLLECT + - It reduces default rate by detecting potential areas with AI frameworks. KAVACH - Leverages technology to provide data security of users.
REVENUE MODEL
annual license fee, per-credit analysis report recurring fee, custom credit scoring and workflow development fee
MAIN CLIENTS
Wishbook
Siaga Group
Pure Pursuite
Apex Castle
PRIMARY PROBLEM SOLVED
1. 10-minute Loan Origination 2. 4X cheaper Cost of Loan Underwriting 3. Collection Maximization 4. Real-time Fraud Analytics 5. Predictive analytics for loan defaults, optimal product mix, best segment to lend
INTELLECTUAL PROPERTY
Patent(s) NOT_FILED
Traction
COMPANY TYPE:
For Profit
REVENUE
$0 - $99k
ACTIVE USERS:
100000
ACTIVE USERS COMMENT:
Supporting variety of use cases in lending and credit analytics
People
FOUNDERS
Lalit Chawla
Sameer Chakraborthy
NUMBER OF EMPLOYEES
1-10
INVESTORS:
KEY EMPLOYEES:
ABHIJIT ONKAR (CEO)
LALIT CHAWLA (CTO)
NEHA JAIN (COO)
Momentum
FUNDED
NO
NUMBER OF FUNDING ROUNDS
1
DATE OF LAST FUNDING
Mar 2019
IPO STATUS
Private
SEED CLOSED ON
Mar 2019
LISTED
NO
company provided insights
Web Traffic
MONTHLY VISITS
772
AVERAGE VISITS (6 MONTHS)
467.67
MONTHLY VISITS GROWTH
138.49%
VISIT DURATION
45
VISIT DURATION GROWTH
146.23%
PAGE VIEWS VISIT
2.15
PAGE VIEWS VISIT GROWTH
27.46%
BOUNCE RATE
66.38%
BOUNCE RATE GROWTH
8.65%
GLOBAL TRAFFIC RANK
6,953,381
MONTHLY RANK CHANGE
-9,699,605
MONTHLY RANK GROWTH
-58.25%
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CreLytics
About
Facilitating access to formal credit for a billion people through lending as a service platform making lending processes faster, cheaper and less risky
Focus
PRODUCTS & SERVICES
1. CreLytics Credit Analytics - Based on million+ transactions analyzed per month using AI and ML algorithms, we construct financial profile of customers in real-time. 2. Lend-in-Box: Full stack end-to-end lending suite from origination to collection. 3. Collect-Plus : Reduce bad debt and maximize payment collections by empowering foot on field staff.
REVENUE MODEL
annual license fee, per-credit analysis report recurring fee, custom credit scoring and workflow development fee
TOP PROBLEM SOLVED
1. 10-minute Loan Origination 2. 4X cheaper Cost of Loan Underwriting 3. Collection Maximization 4. Real-time Fraud Analytics 5. Predictive analytics for loan defaults, optimal product mix, best segment to lend
PRODUCT DEVELOPMENT STAGE
V2.0 or BEYOND
PRODUCT DEVELOPMENT COMMENT
Live product with recurring client revenues. Looking at filing for IP and product R&D in a few areas
KEY DIFFERENTIATORS
1. API-first app-first for Gen-Y borrowers 2. Security built in design, not an afterthought 3. 100+ Integrations for notifications, identity check, banking operations
PRIMARY CUSTOMER TYPE
Enterprise - Banks or Financial Institutions
Enterprise - Others
PRODUCT ATTRIBUTES
SaaS
White label
Back Office
Customer facing
STRATEGIC CLIENTS AND PARTNERSHIP
CRIF : Credit Bureau
Loanmitr : Strategic NBFC client partner
Traction
ANNUAL REVENUE:
$0 - $99k
ACTIVE USERS/ACCOUNTS:
100000 Million
ACTIVE USERS COMMENT:
Supporting variety of use cases in lending and credit analytics
LIVE USERS/TRANSACTIONS:
Yes, in live production
CHANNEL STATUS
MULTIPLE CHANNELS
People
NUMBER OF EMPLOYEES
1-10
TEAM COMMENT:
Our team has a potent combination of relevant skills, past experience,prerequisite networks to succeed in this business. The team comprises Abhijit as CEO co-founder, with 12 years of experience in leading large teams designing fintech products for Fortune 100 banks,,small teams driving last-mile financial transformation impact. He is cofounder of Gradufund, a technology platform offering upskilling,financing for employment readiness. Lalit is CTO with 6 years of full stack technology design,development for startups in multiple domains, with strong focus on data science,analytics. In his past job, he built predictive analytics used by army to detect border infiltrations. Neha is our COO,drives business development,strategic partnerships. She is strongly reputed, as the only woman co-founder of a high-growth accelerator with presence in India,US.
Momentum
FUNDED
YES
FUNDING COMPLETED
NO
LISTED
NO