Deserve

digital cardsp2p lending

FOUNDING YEAR: 2013
LOCATION: United States
Last Update: 19/02/2021

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About

Deserve's turnkey branded and cobranded #creditcard programs are digital-first, mobile-centric and highly configurable. #deservecards

MEDICI Analysis

Deserve is an analytics-based financial inclusion company that leverages machine learning and alternative data to help people build their credit score. If has partnered with Mastercard to offer credit cards to users as per their requirements. The analytics platform analyzes the users spending habits and provides them with insights that helps them to improve their credit.

Focus

PRIMARY PROBLEM SOLVED

The company recently introduced a new mobile application that allows Deserve cardholders to manage finances, build credit and earn rewards. The app includes a financial literacy section comprised of credit education, videos and blogs. (Aug. 2018)

Traction

COMPANY TYPE:

For Profit

TRACTION COMMENT:

The company has served tens of thousands of customers from over 160 countries at over 1,800 universities across all 50 states gain fair access to credit and achieve financial independence till date. (Aug. 2018)

People

FOUNDERS

Kalpesh Kapadia

Michael Hallinan

Kalpesh Kapadia

BOARD MEMBERS AND ADVISORS

Mitchell Hochberg

Ramamoorthi Ravi

NUMBER OF EMPLOYEES

11-50

INVESTORS:

Accel

Accel Partners

Alumni Ventures Group

Aspect Partners

Aspect Ventures

Castor Ventures

Credit Suisse

Fenway Summer Ventures

GDP Venture

Keystone National Group

Mission Holdings

Pelion Venture Partners

Sallie Mae

205 CAPITAL

Green D Ventures

Spike Ventures

Strawberry Creek Ventures

Total Access Fund

GS Growth

Ashish Toshniwal

SparkLabs Global Ventures

KEY EMPLOYEES:

Michael Hallinan

Cameron Gray(CTO)

Ryan Hunter)Senior fraud analyst)

Momentum

FUNDED

YES

NUMBER OF FUNDING ROUNDS

5

TOTAL FUNDING

$80 M

DATE OF LAST FUNDING

Feb 2020

IPO STATUS

Private

TOTAL FUNDING COMMENT

The company will use the funds for further scale its platform and infrastructure. (Aug. 2018)

ESTIMETED REVENUE RANGE

$1M to $10M

SEED & PRIOR FUNDING

$1 M

SEED CLOSED ON

Dec 2014

FUNDING SERIES

SERIES A  · $12 M  · Oct 2017

SERIES B  · $17 M  · Aug 2018

SERIES C  · $50 M  · Nov 2019

DEBT FUNDING

$100 M

LISTED

NO

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

2,575

AVERAGE VISITS (6 MONTHS)

760.9

MONTHLY VISITS GROWTH

209.73%

VISIT DURATION

51

VISIT DURATION GROWTH

236.92%

PAGE VIEWS VISIT

3.2

PAGE VIEWS VISIT GROWTH

121.33%

BOUNCE RATE

38.44%

BOUNCE RATE GROWTH

-16.77%

GLOBAL TRAFFIC RANK

3,124,138

MONTHLY RANK CHANGE

-7,968,943

MONTHLY RANK GROWTH

-71.84%

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