DRAFT

wealthtech-retailfinancial research

STATUS: Acquired/Merged
FOUNDING YEAR: 2009
LOCATION: United States
Last Update: 19/01/2021

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About

Draft offers a modern suite of analytics and communication tools built to help wealth advisors win and retain assets. With their new tool, Draft Insights, an advisor is able to quickly and securely gain access to account data and analyze the holistic portfolio of a client or prospect regardless of where the assets are held. Draft Insights is designed to surface opportunities for the advisor such as high fees, unnecessary risk, poor performance, diversification gaps and low quality products. The advisor can use this actionable insight to win new clients suffering from poor portfolio management, or to build trust with existing clients. Since Draft was built to analyze millions of portfolios simultaneously, Draft Insights offers even greater potential for financial institutions at scale across an entire user base. The proprietary technology can analyze data for advised accounts or leverage data from aggregation services like Yodlee and ByAllAccounts. Compelling use cases include: DoL fiduciary compliance and liability analysis, targeted and automated marketing campaigns, and integration with customized portfolio checkup tools.

MEDICI Analysis

DRAFT allows consumer to compare their entire investment portfolio against others. DRAFT is an online portfolio management company that redefines how average investors access and allocate their investment accounts. Through a new proprietary platform using aggregation and crowd sourced technologies DRAFT provides investors the education and assurances they want in a new simple approach. This approach reduces the complexities of current online platforms and brings transparency to the impact that fees and diversification have on a long-term investment strategy.

Focus

PRODUCTS & SERVICES

Portfolio Management DRAFT helps self-directed investors make smarter decisions by demystifying the complexities of investing and lowers the amount of fees investors pay while educating them on simpler ways to achieve investment goals.

REVENUE MODEL

Transaction based Revenue Model

MAIN CLIENTS

Retail investors

EXISTING PARTNERSHIPS

Morningstar

Yodlee,Ameritrade

COMMENT

It gives personalized DRAFT dashboard gives complete financial portrait—starting with your Investment Type,Historical Return, Asset Allocation, and Annual Investment Fees.

Traction

VALUATION / MARKET CAP:

$4.33 M in 2015

COMPANY TYPE:

For Profit

People

FOUNDERS

Brad Lawler

Jason Peter

Jeremy Levine

Nicolo Giorgi

Palle Pedersen

BOARD MEMBERS AND ADVISORS

Ingrid Vanderveldt

Gary M Cadenhead

NUMBER OF EMPLOYEES

11-50

INVESTORS:

BoxGroup

Envestnet Yodlee Incubator

Plug and Play

Right Side Capital Management

SV Angel

Techstars

Upfront Ventures

KEY EMPLOYEES:

Jason St Peter

Momentum

FUNDED

NO

NUMBER OF FUNDING ROUNDS

3

TOTAL FUNDING

$1 M

DATE OF LAST FUNDING

Feb 2016

IPO STATUS

Private

ESTIMETED REVENUE RANGE

$1M to $10M

SEED & PRIOR FUNDING

$1 M

SEED CLOSED ON

Sep 2014

LISTED

NO

company provided insights
Acquisitions

M&A

ACQUIRED BY

coinpay

ANNOUNCED DATE

May 2017

PRICE

$48 M

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

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AVERAGE VISITS (6 MONTHS)

548.7

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GLOBAL TRAFFIC RANK

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Innovation Programs

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