Ethoca

others

STATUS: Acquired/Merged
FOUNDING YEAR: 2005
LOCATION: Canada
Last Update: 19/01/2021

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About

At Ethoca, we believe that ecommerce should be about one thing: commerce. Fraud and chargebacks disrupt the payments ecosystem and prevent merchants and card issuing banks from focusing on what really matters increasing sales and creating a great customer experience. Thankfully, our suite of services changes all that. Before Ethoca, merchants and issuers would identify thousands of confirmed fraudulent and disputed transactions on a daily basis. Unfortunately, they had no way to securely share this intelligence. Introduced in 2011, our flagship product Ethoca Alerts revolutionized the industry by closing this information gap and giving merchants an unprecedented opportunity to stop fraud and chargebacks before they happen. Since that time our network has grown to include thousands of merchants and hundreds of card issuing banks across the globe and it shows no signs of slowing down. Founded in 2005, Ethoca is headquartered in Toronto, with regional offices in Austin, London, Phoenix, Paris and Melbourne.

Watch

How Ethoca Embraces Technology to be a True Payment Pioneer

MEDICI Analysis

Ethoca Limited operates an online platform for card issuers and merchants to communicate outside of the payment authorization stream in the online payment industry.

Focus

MAIN CLIENTS

Merchants

Alipay

Build

Cabify

Easy jet

People

FOUNDERS

Trevor Clarke

Andre Edelbrock

NUMBER OF EMPLOYEES

51-200

INVESTORS:

Difference Capital

Ian Friedman

Pivot Investment Partners

Spectrum Equity

Momentum

FUNDED

YES

NUMBER OF FUNDING ROUNDS

3

TOTAL FUNDING

$44.98 M

DATE OF LAST FUNDING

Jul 2015

IPO STATUS

Private

ESTIMETED REVENUE RANGE

$10M to $50M

SEED CLOSED ON

Nov 2012

SEED PRIOR FUNDING COMMENT

An undisclosed fund raised in November 2012.

FUNDING SERIES

SERIES A  · $981.11 K  · Nov 2012

OTHERS  · $44 M · Jul 2015

LISTED

NO

company provided insights
Acquisitions

M&A

ACQUIRED BY

MasterCard

ANNOUNCED DATE

Mar 2019

PRICE

---

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

5,889

AVERAGE VISITS (6 MONTHS)

10,859.14

MONTHLY VISITS GROWTH

-25.13%

VISIT DURATION

82

VISIT DURATION GROWTH

55.58%

PAGE VIEWS VISIT

2.29

PAGE VIEWS VISIT GROWTH

65.58%

BOUNCE RATE

66.8%

BOUNCE RATE GROWTH

-13.03%

GLOBAL TRAFFIC RANK

2,051,393

MONTHLY RANK CHANGE

-651,296

MONTHLY RANK GROWTH

-24.1%

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