Ezetap

paymentsproximity mobile paymentssoftware/whitelabel/apis-payments

FOUNDING YEAR: 2011
LOCATION: India
Last Update: 19/01/2021

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About

At Ezetap, veterans from payments, hardware, cloud and SaaS industries have joined hands for the sole purpose of ushering in a new era of a frictionless digital payment ecosystem in India. Ezetaps Smart and Secure capabilities as an intelligent SaaS payments platform is already helping thousands of brick-and-mortar retailers, e-commerce players, enterprises and financial inclusion organizations, transform their businesses.VisionTo be the single solution through which businesses complete any financial transaction with their customers, supporting every instrument and method that their customers want to use.Disruptor. Innovator. Payments Leader.Ranked twice in a row by CNBC in their Global Top 50 Disruptor List in 2016 and 2017, Ezetap has been reimaging payments since 2011. Ezetap is the only payments solution company which has an end-to-end smart payment solution (including hardware) to address the needs of fast growing enterprise companies.First to introduce mobile POS SDK for enterprise companies in India, Ezetap is trusted by seven of the top ten mPOS merchants in Asia. As per the Reserve Bank of India POS Report published (Oct 2014-15), Ezetaps market share was 1/3rd of all terminals activated in 2015.

MEDICI Analysis

Ezetap provides a payment software which enables business and users to accept payments from multi payment terminals. It supports both in-store and online payments and can be integrated into the device for mobile Mobile POS, counter-top POS, biometric, unattended kiosks and vending machines transactions.

Focus

PRODUCTS & SERVICES

Its software provides the following solutions: 1. SDK (software development kit): Enables integration of software into a mobile application. 2. API (application program interface): Enables the plug-in of payment solution into the web application. 3. EMI (equal monthly installments): Provides an option to convert a sale into EMI. 4. Multi TID: Processes payment acceptance for multiple business entities using a single device. 5. Multi-bank acquiring: Allows payment transactions to be routed to the respective issuing bank or the preferred acquiring partner. 6.Split settlement: Enables the split of a single transaction into multiple entities or bank accounts. 7. Automatic reconciliation: Eliminates manual reconciliation. 8. Smart charge slip: It is a digital charge slip generated at the time of the transaction. 9. Reports: Tracks payment in real-time.

Traction

COMPANY TYPE:

For Profit

TRACTION COMMENT:

Ezetap has set sights on monthly transaction volumes of Rs3,000 crore in one year, up from Rs800-900 crore a month it does currently. (Aug. 2017)

company provided insights

Acquisitions

ACQUIREE NAME

FortunePay

ANNOUNCED DATE

Jun 2017

PRICE

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company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

123,025

AVERAGE VISITS (6 MONTHS)

231,805.29

MONTHLY VISITS GROWTH

60.27%

VISIT DURATION

1,447

VISIT DURATION GROWTH

255.14%

PAGE VIEWS VISIT

20.81

PAGE VIEWS VISIT GROWTH

167.96%

BOUNCE RATE

34.81%

BOUNCE RATE GROWTH

-2.59%

GLOBAL TRAFFIC RANK

147,667

MONTHLY RANK CHANGE

-204,292

MONTHLY RANK GROWTH

-58.04%

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