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Grove offers personalized financial advice to users that helps them to achieve their financial goals. It has developed a software that can gather user’s financial information and then assist advisors in using the inputs to create a financial plan for them.
Grove’s software automates the information-gathering process and develops algorithms to streamline financial planning for users. The platform enables users to directly interact with a team of financial advisors about their financial goals and savings plan.
The company earns by charging membership fee which is $600 per year.
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