Gusto

insurtechsoftware/whitelabel/apis-insurtechb2b fintech

FOUNDING YEAR: 2011
LOCATION: United States
Last Update: 19/01/2021

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About

The all-in-one people platform serving 100,000+ small businesses with payroll, benefits, and so much more. Need help? Check out https://t.co/JiRx40On3K.

MEDICI Analysis

Zenpayroll rebranded as Gusto. Gusto provides a cloud-based payroll, benefits and workers’ compensation come solutions with automation, ease-of-use, and expert service. Additional Benefits such as Health Isuarance and workers’ compensation are fully integrated with payroll, which enables seamless enrollment, accurate benefit deductions, and automatic compliance.

Focus

PRODUCTS & SERVICES

Cloud-based payroll, benefits, HR, and compliance solutions for businesses

REVENUE MODEL

The company follows monthly billing business model. It charges $29 Base price+ $6 Per person which is billed monthly

MAIN CLIENTS

Commonwealth Joe

eAlchemy

EXISTING PARTNERSHIPS

The Sleeter Group

Lucid Books

HPC

COMMENT

Gusto is currently processing billions of dollars in annual payroll for more than 25,000 small businesses across the country. The company supports businesses in all 50 states, and is now serving 0.5 percent of all employers in America.

Traction

VALUATION / MARKET CAP:

$1 B in 2016

COMPANY TYPE:

For Profit

REVENUE

$10M+ in 2018

REVENUE COMMENT:

The company had a revenue of $100 million in 2018

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

2,993,726

AVERAGE VISITS (6 MONTHS)

3,287,630.58

MONTHLY VISITS GROWTH

-9.56%

VISIT DURATION

454

VISIT DURATION GROWTH

47.31%

PAGE VIEWS VISIT

6.37

PAGE VIEWS VISIT GROWTH

3.65%

BOUNCE RATE

32.9%

BOUNCE RATE GROWTH

-0.96%

GLOBAL TRAFFIC RANK

14,010

MONTHLY RANK CHANGE

-646

MONTHLY RANK GROWTH

-4.41%

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