IsItYou

regtechauthentication and fraud prevention

FOUNDING YEAR: 2012
LOCATION: Israel
Last Update: 19/01/2021

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About

Mobile services are exploding. Everything from email to retail to digital wallets to banking. Industry estimates put the value of mobile services at more than $1 trillion by 2015. Conservative analyses estimate that $10 to $30 billion out of that sum will simply disappear due to fraud and theft. Face recognition is quite simple the most efficient way to prevent that fraud and theft. We set out with a very clear objective. To make the mobile world of commerce, payments, banking, and social media safe for users. That meant developing a technology that would provide strong security but in a way that normal people would actually use. Effective Face Recogniton for mobile is a great challenge and one that we at IsItYou were happy to take upon ourselves. We knew going in that the technical challenges would be large. People use their phones in all sorts of places and in any number of ways. That simply means that our authentication technology would have to work in all of those places and cover all of those cases. We have a great team of engineers, designers, mathematicians, user experience, and machine vision experts working hard to make biometric authentication on mobile a reality. And the results are impressive. Our technology works in every context from almost complete darkness to bright sunlight, and pretty much in any pose even while holding the phone at waist level, or to the side, or... you get the idea. The next stage in user authentication is here.

MEDICI Analysis

IsItYou has developed the Face Recognition system for mobile that actually works reliably. It is not content a to protect the phone, it protects access to the cloud. It can authenticate users in-app, or it can be used as a Second Factor Authentication device to access any website. In March 2016, the company selected by ING Fintech Village program. Currently, the product is in beta stage as of March 2017.

Focus

PRODUCTS & SERVICES

Mobile based biometric fraud prevention platform for commerce, payments, banking, and social media. IsItYou uses AI-powered behavioral-based technology as a security layer over such biometric modalities. It scans for potential fraud activity and keeps consumers safe. IsItYou app is easier and more secure way to authenticate users.

REVENUE MODEL

The company charges flat fee per authentication request.

MAIN CLIENTS

Merchants

Banks

Financial institutions

etc

EXISTING PARTNERSHIPS

Paradigmo

b-Next

Cambridge Management Labs

Solutions 2 Enterprises

AcuteLogic

Patronux

Encap Security

Nuance Communications

Transmit Security

COMMENT

IsItYou's Identity Biometric Early Warning Rating Engine (BEWARE) defines a new security standard to establish trusted and personalized links between customers and the brands with which they carry out business.

Traction

VALUATION / MARKET CAP:

$6.67 M in 2016

COMPANY TYPE:

For Profit

TRACTION COMMENT:

IsItYou is running a pilot program in countries including Brazil, Mexico, Italy, Israel and Korea.

company provided insights
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Innovation Programs

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