Last Update: 18/10/2019

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LoveLocal (formerly known as m.Paani) is bringing your Trusted Local Shops Online and empowering them to deliver the neighbourhood shopping experience of the future. Online Ordering, Fastest delivery, Exciting Offers and Savings, Digital Payments and much more. Order all your daily essentials in one place - groceries, fresh fruits and vegetables, OTC Medicines, Dairy Products, Home & Personal Care Products and a lot more!Download the app and Order Now from LoveLocal.You can also place your Online Order from our website: www.lovelocal.inOur mission is to digitise and organise India's 60 million+ local retailers to power the largest retail network in the world, and deliver the neighbourhood shopping experience of the future. LoveLocal is a full suite solution enabling local shops to go online, digitise their consumer relationships, access business data and insights, and manage their business operations more effectively. Focused on the daily needs categories e.g. grocery, chemist, fresh fruits & vegetables, dairy and more consumers now have their entire neighbourhood in the palm of their hand. They can discover their local shops, products and offers online order online by creating a single shopping list across all their daily needs or shop directly online from their favourite local shops in addition to enjoying an enhanced offline shopping experience via in-store features. LoveLocal, is a Google Studio Company (1 of only 10 globally) and Google Launchpad 2018 Company (1 of only 24 globally). Our work has been awarded by both Hillary and Bill Clinton respectively and recognised in US Senate Resolution 418. LoveLocal's key investors include AC Ventures, Henkel X, Candy Ventures, Gojek Co-founders, IDG Ventures India (aka Chiratae Fund), Blume Ventures, and noted angels Aprameya Radhakrishna, Adil Allana and Gautam Ivatury. We are based in Mumbai, India."

MEDICI Analysis

m.Paani is a mobile-based loyalty program that allows local retailers directly to reach mass-market consumers. Users can earn points for their mobile phone usage or expenditure on select FMCG products that can be monetized for products and services such as safe water, education, energy and healthcare.



Loyalty programs services including program management, customer intelligence & analytics The platform helps offline merchants to deliver best customers services to the lower communities.


Commission based model, free services to users


Retail users


Partnered with local kirana stores


telecom providers etc.

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