MoneySmart

wealthtech-retailpersonal finance management

STATUS: Acquired/Merged
FOUNDING YEAR: 2015
LOCATION: India
Last Update: 19/01/2021

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About

MoneySmart is your personal finance manager. This free app helps you organize your finances instantly without any data entry. Just install the app and it'll do the rest! Grow your money with MoneySmart - your money manager on the go! Our offer - - We manage your expenses automatically and give smart-spending advice, on the go - Never look at calendars to remember due dates. MoneySmart gives you timely alerts so you don't miss on your commitments - We help you see single-screen summary of account balances across banks (ICICI, SBI, HDFC, Citi, Kotak, Standard Chartered, HSBC, Axis and credit accounts) - Optimize your spending on mobile wallets such as Paytm, FreeCharge and others by knowing how much you could spend - MoneySmart is your trusted financial partner who gives you best financial advice and helps grow your money How MoneySmart works - - We read your bank SMSes to build your financial profile. You don't have to enter any data ever - Your security is our priority. MoneySmart does not read your OTP, password details or personal SMSes - Your personal and financial information is completely confidential - It provides you with an option to backup data so you can access your data across any android device, anytime - MoneySmart is your own mobile personal relationship-manager to manage your finances

MEDICI Analysis

SmartLoans.sg was rebranded as Moneysmart in 2012, a platform to help Singaporeans make better financial decisions through a suite of tools and financial content. The company offers financial products that allow users to compare and apply for different credit cards and personal and home loans, as well as insurance plans.

Focus

PRODUCTS & SERVICES

Personal finance product comparison and information tool for Loans, Insurance, Credit cards and Investments.

REVENUE MODEL

The revenue model is a. Per user install of library or b. License model

MAIN CLIENTS

Retail Consumers

EXISTING PARTNERSHIPS

Partnered with banks

insurance companies

etc.

PRIMARY PROBLEM SOLVED

Enable financial institutions to understand the customer better, and better engage with the customers on mobile platform, creating virtual branches for various segments of users and target them individually as relationship managers do it.

Traction

VALUATION / MARKET CAP:

$66.67 M in 2017

COMPANY TYPE:

For Profit

REVENUE

$0 - $99k in 2016

REVENUE COMMENT:

We are working with our clients to improve the process of onboarding clients.

ACTIVE USERS:

1500 Million in 2017

ACTIVE USERS COMMENT:

We have a client who uses our product libraries to engage with their users

company provided insights
Acquisitions

M&A

ACQUIRED BY

coinpay

ANNOUNCED DATE

Mar 2018

PRICE

---

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

1,563,052

AVERAGE VISITS (6 MONTHS)

1,957,656.77

MONTHLY VISITS GROWTH

-4.07%

VISIT DURATION

292

VISIT DURATION GROWTH

216.13%

PAGE VIEWS VISIT

1.56

PAGE VIEWS VISIT GROWTH

3.09%

BOUNCE RATE

75.78%

BOUNCE RATE GROWTH

-1.39%

GLOBAL TRAFFIC RANK

43,101

MONTHLY RANK CHANGE

-4,433

MONTHLY RANK GROWTH

-9.33%

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MoneySmart

About

MoneySmart is focused on helping financial institutions to better understand and engage with their customers through its software platforms. MoneySmart is founded by a strong team with pedigree and experience in financial services, strategy, product management and technology with focus on making a difference in the way end consumers understand and use financial products.

Focus

PRODUCTS & SERVICES

Personal finance product comparison and information tool for Loans, Insurance, Credit cards and Investments.

REVENUE MODEL

The revenue model is a. Per user install of library or b. License model

TOP PROBLEM SOLVED

Enable financial institutions to understand the customer better, and better engage with the customers on mobile platform, creating virtual branches for various segments of users and target them individually as relationship managers do it.

PRODUCT DEVELOPMENT STAGE

V2.0 or BEYOND

PRODUCT DEVELOPMENT COMMENT

The product is split into many libraries which can be used by financial institutions to improve customer understanding and increase customer engagement 1. SMS Reading (on mobile) 2. Location Reading (on mobile) 3. SMS Interpretation and Building Financial Profile 4. Real Time Mobile Data Based Notifications 5. Card based screen / widget driven by templates configured through a SAAS tool having a WYSIWYG editor. The cards make use of real time data on the client 6. Client Library for managing finances through Goals - focus on Short Term goals

KEY DIFFERENTIATORS

1. Ability to understand the financial profile based on information on the phone to the granularity based on raw data / not through correlations. Using correlations is for behaviors derived from financial information and related activities 2. Ability to create an engagement mechanism for any financial institution with minimum effort (WYSIWYG editor) and target individuals or segments with specific messages. The engagement is real time and contextual and can be driven by things like location, time, and conditions (like bank balance > 1000), etc.

PRIMARY CUSTOMER TYPE

Enterprise - Banks or Financial Institutions

PRODUCT ATTRIBUTES

SaaS

White label

Customer facing

STRATEGIC CLIENTS AND PARTNERSHIP

HDFC Life : Client

Traction

ANNUAL REVENUE:

$0 - $99k

REVENUE COMMENT:

We are working with our clients to improve the process of onboarding clients.

ACTIVE USERS/ACCOUNTS:

1500 Million

ACTIVE USERS COMMENT:

We have a client who uses our product libraries to engage with their users

LIVE USERS/TRANSACTIONS:

Yes, in live production

CHANNEL STATUS

INITIAL CLIENTS

NUMBER OF CLIENTS OR PAYING CUSTOMERS

1

People

NUMBER OF EMPLOYEES

11-50

KEY EMPLOYEES:

employee: Vinod Nair(CEO);

employee: Vinod Nair(CEO);

employee: Vinod Nair(CEO);

BOARD MEMBERS AND ADVISORS:

Rob Bier, Vinnie Lauria, Vinod Nair

INVESTORS:

Convergent Ventures

Golden Gate Ventures

Jeff Paine

Kakaku.com

OPT SEA

Paul Bragiel

SPH Media Fund

Vinnie Lauria

Momentum

FUNDED

YES

TOTAL FUNDING:

$12.51 M

LISTED

NO

SEED & PRIOR FUNDING

$413 K

SEED CLOSED ON

Jun 2013

FUNDING SERIES

SERIES A  · $2 M  · Oct 2015

SERIES B  · $10.1 M  · Jun 2013