MoneySmart

wealthtech-retailpersonal finance management

STATUS: Acquired/Merged
FOUNDING YEAR: 2009
LOCATION: Singapore
Last Update: 10/07/2020

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About

MoneySmart is focused on helping financial institutions to better understand and engage with their customers through its software platforms. MoneySmart is founded by a strong team with pedigree and experience in financial services, strategy, product management and technology with focus on making a difference in the way end consumers understand and use financial products.

MEDICI Analysis

SmartLoans.sg was rebranded as Moneysmart in 2012, a platform to help Singaporeans make better financial decisions through a suite of tools and financial content. The company offers financial products that allow users to compare and apply for different credit cards and personal and home loans, as well as insurance plans.

Focus

PRODUCTS & SERVICES

Personal finance product comparison and information tool for Loans, Insurance, Credit cards and Investments.

REVENUE MODEL

The revenue model is a. Per user install of library or b. License model

MAIN CLIENTS

Retail Consumers

EXISTING PARTNERSHIPS

Partnered with banks

insurance companies

etc.

PRIMARY PROBLEM SOLVED

Enable financial institutions to understand the customer better, and better engage with the customers on mobile platform, creating virtual branches for various segments of users and target them individually as relationship managers do it.

Traction

VALUATION / MARKET CAP:

$66.67 M in 2017

REVENUE

$0 - $99k in 2016

REVENUE COMMENT:

We are working with our clients to improve the process of onboarding clients.

ACTIVE USERS:

1500 Million in 2017

ACTIVE USERS COMMENT:

We have a client who uses our product libraries to engage with their users

People

FOUNDERS

Rob Bier

Vinod Nair

Tobie Zeyl

BOARD MEMBERS AND ADVISORS

Rob Bier

Vinnie Lauria

Vinod Nair

NUMBER OF EMPLOYEES

51-200

INVESTORS:

Convergence Ventures

Convergent Ventures

Golden Gate

Golden Gate Ventures

Jeff Paine

Kakaku.com

OPT SEA

Paul Bragiel

SPH Media Fund

Vinnie Lauria

KEY EMPLOYEES:

Vinod Nair(CEO); Nicolas Ramsay(COO)

Momentum

FUNDED

YES

TOTAL FUNDING

$12.5 M

DATE OF LAST FUNDING

Jun 2017

SEED & PRIOR FUNDING

$500 K

SEED CLOSED ON

Dec 2012

FUNDING SERIES

SERIES A  · $2 M  · Oct 2015

SERIES B  · $10 M  · Jun 2017

LISTED

NO

EXIT STRATEGY

The company could be bought by a larger financial institution.

For Investors

FUNDING NEEDED:

$1 M

EXIT STRATEGY

The company could be bought by a larger financial institution.

MONTHS LEFT WITH CURRENT CASH BURN RATE:

24 months from 30 Sep, 2017

BASICS

STATUS:

Acquired/Merged

FOUNDING YEAR:

2009

LOCATION:

Singapore

Views:

203 VISITORS | 389 VIEWS
LATEST FUNDING ROUND

$12.5 M

TOTAL EMPLOYEES
51-200

About

MoneySmart is focused on helping financial institutions to better understand and engage with their customers through its software platforms. MoneySmart is founded by a strong team with pedigree and experience in financial services, strategy, product management and technology with focus on making a difference in the way end consumers understand and use financial products.

Subscribe to the MEDICI Inner Circle Membership and gain access to an exclusive Slack community where you can engage in discussions with global industry experts!

MEDICI Analysis

SmartLoans.sg was rebranded as Moneysmart in 2012, a platform to help Singaporeans make better financial decisions through a suite of tools and financial content. The company offers financial products that allow users to compare and apply for different credit cards and personal and home loans, as well as insurance plans.

Focus+
Momentum+
Traction+
People+
For Investors+
Other+

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MoneySmart

About

MoneySmart is focused on helping financial institutions to better understand and engage with their customers through its software platforms. MoneySmart is founded by a strong team with pedigree and experience in financial services, strategy, product management and technology with focus on making a difference in the way end consumers understand and use financial products.

Focus

PRODUCTS & SERVICES

Personal finance product comparison and information tool for Loans, Insurance, Credit cards and Investments.

REVENUE MODEL

The revenue model is a. Per user install of library or b. License model

TOP PROBLEM SOLVED

Enable financial institutions to understand the customer better, and better engage with the customers on mobile platform, creating virtual branches for various segments of users and target them individually as relationship managers do it.

PRODUCT DEVELOPMENT STAGE

V2.0 or BEYOND

PRODUCT DEVELOPMENT COMMENT

The product is split into many libraries which can be used by financial institutions to improve customer understanding and increase customer engagement 1. SMS Reading (on mobile) 2. Location Reading (on mobile) 3. SMS Interpretation and Building Financial Profile 4. Real Time Mobile Data Based Notifications 5. Card based screen / widget driven by templates configured through a SAAS tool having a WYSIWYG editor. The cards make use of real time data on the client 6. Client Library for managing finances through Goals - focus on Short Term goals

KEY DIFFERENTIATORS

1. Ability to understand the financial profile based on information on the phone to the granularity based on raw data / not through correlations. Using correlations is for behaviors derived from financial information and related activities 2. Ability to create an engagement mechanism for any financial institution with minimum effort (WYSIWYG editor) and target individuals or segments with specific messages. The engagement is real time and contextual and can be driven by things like location, time, and conditions (like bank balance > 1000), etc.

PRIMARY CUSTOMER TYPE

Enterprise - Banks or Financial Institutions

PRODUCT ATTRIBUTES

SaaS

White label

Customer facing

STRATEGIC CLIENTS AND PARTNERSHIP

HDFC Life : Client

People

FOUNDERS

Rob Bier

Vinod Nair

Tobie Zeyl

NUMBER OF EMPLOYEES

11-50

KEY EMPLOYEES:

CEO: Prashanth Narayan

CTO: Suresh Mali

CEO: Prashanth Narayan

CTO: Suresh Mali

employee: Vinod Nair(CEO); Nicolas Ramsay(COO)

FOUNDER: Rob Bier

FOUNDER: Vinod Nair

FOUNDER: Tobie Zeyl

BOARD MEMBERS AND ADVISORS:

Rob Bier, Vinnie Lauria, Vinod Nair

INVESTORS:

Convergence Ventures

Convergence Ventures

Convergence Ventures

Convergence Ventures

Convergent Ventures

Golden Gate

Golden Gate

Golden Gate

Golden Gate

Golden Gate Ventures

Jeff Paine

Kakaku.com

Kakaku.com

Kakaku.com

Kakaku.com

Kakaku.com

OPT SEA

OPT SEA

OPT SEA

OPT SEA

OPT SEA

Paul Bragiel

SPH Media Fund

SPH Media Fund

SPH Media Fund

SPH Media Fund

SPH Media Fund

Vinnie Lauria

Momentum

FUNDED

YES

TOTAL FUNDING:

$100 K

LISTED

NO

FUNDING SERIES
Seed Jan 2015 --- USD100 K at a USD1.52 Mvaluation Comment on Seed We obtained this funding to ensure that we don't lose a lot of control. We have built the company by judiciously using this money.