MoneySmart
wealthtech-retail . personal finance management
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About
MoneySmart is focused on helping financial institutions to better understand and engage with their customers through its software platforms. MoneySmart is founded by a strong team with pedigree and experience in financial services, strategy, product management and technology with focus on making a difference in the way end consumers understand and use financial products.
SmartLoans.sg was rebranded as Moneysmart in 2012, a platform to help Singaporeans make better financial decisions through a suite of tools and financial content. The company offers financial products that allow users to compare and apply for different credit cards and personal and home loans, as well as insurance plans.
Focus
PRODUCTS & SERVICES
Personal finance product comparison and information tool for Loans, Insurance, Credit cards and Investments.
REVENUE MODEL
The revenue model is a. Per user install of library or b. License model
MAIN CLIENTS
Retail Consumers
EXISTING PARTNERSHIPS
Partnered with banks
insurance companies
etc.
PRIMARY PROBLEM SOLVED
Enable financial institutions to understand the customer better, and better engage with the customers on mobile platform, creating virtual branches for various segments of users and target them individually as relationship managers do it.
Traction
VALUATION / MARKET CAP:
$66.67 M in 2017
REVENUE
$0 - $99k in 2016
REVENUE COMMENT:
We are working with our clients to improve the process of onboarding clients.
ACTIVE USERS:
1500 Million in 2017
ACTIVE USERS COMMENT:
We have a client who uses our product libraries to engage with their users
People
FOUNDERS
Rob Bier
Vinod Nair
Tobie Zeyl
BOARD MEMBERS AND ADVISORS
Rob Bier
Vinnie Lauria
Vinod Nair
NUMBER OF EMPLOYEES
51-200
INVESTORS:
KEY EMPLOYEES:
Vinod Nair(CEO); Nicolas Ramsay(COO)
Momentum
FUNDED
YES
TOTAL FUNDING
$12.5 M
DATE OF LAST FUNDING
Jun 2017
SEED & PRIOR FUNDING
$500 K
SEED CLOSED ON
Dec 2012
FUNDING SERIES
SERIES A · $2 M · Oct 2015
SERIES B · $10 M · Jun 2017
LISTED
NO
EXIT STRATEGY
The company could be bought by a larger financial institution.
For Investors
FUNDING NEEDED:
$1 M
EXIT STRATEGY
The company could be bought by a larger financial institution.
MONTHS LEFT WITH CURRENT CASH BURN RATE:
24 months from 30 Sep, 2017
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STATUS:
FOUNDING YEAR:
LOCATION:
Views:
$12.5 M
About
MoneySmart is focused on helping financial institutions to better understand and engage with their customers through its software platforms. MoneySmart is founded by a strong team with pedigree and experience in financial services, strategy, product management and technology with focus on making a difference in the way end consumers understand and use financial products.
MoneySmart
About
MoneySmart is focused on helping financial institutions to better understand and engage with their customers through its software platforms. MoneySmart is founded by a strong team with pedigree and experience in financial services, strategy, product management and technology with focus on making a difference in the way end consumers understand and use financial products.
Focus
PRODUCTS & SERVICES
Personal finance product comparison and information tool for Loans, Insurance, Credit cards and Investments.
REVENUE MODEL
The revenue model is a. Per user install of library or b. License model
TOP PROBLEM SOLVED
Enable financial institutions to understand the customer better, and better engage with the customers on mobile platform, creating virtual branches for various segments of users and target them individually as relationship managers do it.
PRODUCT DEVELOPMENT STAGE
V2.0 or BEYOND
PRODUCT DEVELOPMENT COMMENT
The product is split into many libraries which can be used by financial institutions to improve customer understanding and increase customer engagement 1. SMS Reading (on mobile) 2. Location Reading (on mobile) 3. SMS Interpretation and Building Financial Profile 4. Real Time Mobile Data Based Notifications 5. Card based screen / widget driven by templates configured through a SAAS tool having a WYSIWYG editor. The cards make use of real time data on the client 6. Client Library for managing finances through Goals - focus on Short Term goals
KEY DIFFERENTIATORS
1. Ability to understand the financial profile based on information on the phone to the granularity based on raw data / not through correlations. Using correlations is for behaviors derived from financial information and related activities 2. Ability to create an engagement mechanism for any financial institution with minimum effort (WYSIWYG editor) and target individuals or segments with specific messages. The engagement is real time and contextual and can be driven by things like location, time, and conditions (like bank balance > 1000), etc.
PRIMARY CUSTOMER TYPE
Enterprise - Banks or Financial Institutions
PRODUCT ATTRIBUTES
SaaS
White label
Customer facing
STRATEGIC CLIENTS AND PARTNERSHIP
HDFC Life : Client
People
FOUNDERS
Rob Bier
Vinod Nair
Tobie Zeyl
NUMBER OF EMPLOYEES
11-50
KEY EMPLOYEES:
CEO: Prashanth Narayan
CTO: Suresh Mali
CEO: Prashanth Narayan
CTO: Suresh Mali
employee: Vinod Nair(CEO); Nicolas Ramsay(COO)
FOUNDER: Rob Bier
FOUNDER: Vinod Nair
FOUNDER: Tobie Zeyl
BOARD MEMBERS AND ADVISORS:
Rob Bier, Vinnie Lauria, Vinod Nair
INVESTORS:
Momentum
FUNDED
YES
TOTAL FUNDING:
$100 K
LISTED
NO
FUNDING SERIES
Seed --- Jan 2015 --- USD100 K at a USD1.52 Mvaluation Comment on Seed We obtained this funding to ensure that we don't lose a lot of control. We have built the company by judiciously using this money.Subscribe to the MEDICI Inner Circle Membership and gain access to an exclusive Slack community where you can engage in discussions with global industry experts!
SmartLoans.sg was rebranded as Moneysmart in 2012, a platform to help Singaporeans make better financial decisions through a suite of tools and financial content. The company offers financial products that allow users to compare and apply for different credit cards and personal and home loans, as well as insurance plans.
Focus+Momentum+Traction+People+For Investors+
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MoneySmart
About
MoneySmart is focused on helping financial institutions to better understand and engage with their customers through its software platforms. MoneySmart is founded by a strong team with pedigree and experience in financial services, strategy, product management and technology with focus on making a difference in the way end consumers understand and use financial products.
Focus
PRODUCTS & SERVICES
Personal finance product comparison and information tool for Loans, Insurance, Credit cards and Investments.
REVENUE MODEL
The revenue model is a. Per user install of library or b. License model
TOP PROBLEM SOLVED
Enable financial institutions to understand the customer better, and better engage with the customers on mobile platform, creating virtual branches for various segments of users and target them individually as relationship managers do it.
PRODUCT DEVELOPMENT STAGE
V2.0 or BEYOND
PRODUCT DEVELOPMENT COMMENT
The product is split into many libraries which can be used by financial institutions to improve customer understanding and increase customer engagement 1. SMS Reading (on mobile) 2. Location Reading (on mobile) 3. SMS Interpretation and Building Financial Profile 4. Real Time Mobile Data Based Notifications 5. Card based screen / widget driven by templates configured through a SAAS tool having a WYSIWYG editor. The cards make use of real time data on the client 6. Client Library for managing finances through Goals - focus on Short Term goals
KEY DIFFERENTIATORS
1. Ability to understand the financial profile based on information on the phone to the granularity based on raw data / not through correlations. Using correlations is for behaviors derived from financial information and related activities 2. Ability to create an engagement mechanism for any financial institution with minimum effort (WYSIWYG editor) and target individuals or segments with specific messages. The engagement is real time and contextual and can be driven by things like location, time, and conditions (like bank balance > 1000), etc.
PRIMARY CUSTOMER TYPE
Enterprise - Banks or Financial Institutions
PRODUCT ATTRIBUTES
SaaS
White label
Customer facing
STRATEGIC CLIENTS AND PARTNERSHIP
HDFC Life : Client
People
FOUNDERS
Rob Bier
Vinod Nair
Tobie Zeyl
NUMBER OF EMPLOYEES
11-50
KEY EMPLOYEES:
CEO: Prashanth Narayan
CTO: Suresh Mali
CEO: Prashanth Narayan
CTO: Suresh Mali
employee: Vinod Nair(CEO); Nicolas Ramsay(COO)
FOUNDER: Rob Bier
FOUNDER: Vinod Nair
FOUNDER: Tobie Zeyl
BOARD MEMBERS AND ADVISORS:
Rob Bier, Vinnie Lauria, Vinod Nair
INVESTORS:
Momentum
FUNDED
YES
TOTAL FUNDING:
$100 K
LISTED
NO