Motif

wealthtech-retailrobo advisors

STATUS: Acquired/Merged
FOUNDING YEAR: 2010
LOCATION: United States
Last Update: 09/07/2020

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About

Motif is an investment platform that allows individuals and investment advisors to invest in stock and bond portfolios. It takes complex, expensive, and opaque financial products and converts them into intuitive, low-cost, transparent, convenient, customizable, values-based investments for users.

Focus

PRODUCTS & SERVICES

Motifs - Online investment brokers platform to get market insights, investment theme, innovative trends. It aims to help help individuals with an easy, intuitive way to invest in the ideas they believe in. 1) Impact Portfolio: Motif creates automated portfolios that are aligned to the user’s financial goals. 2) Trading Account: A motif is a basket of up to 30 stocks or ETFs intelligently weighted to reflect an investment theme, market insight or innovative trend. The trading account enables users to browse 150+ professionally built motifs or build their own motif, add, remove or modify stocks in the motif if desired and buy them in a single click for just $9.95. 3)IPOs: It enables users to take part in IPOs with as little as $250 or up to the IPO’s maximum plus flexible dollar-amount investing.

REVENUE MODEL

The company generates revenue from the comission fee. Users pay ~$10 to buy each basket of stocks.

MAIN CLIENTS

Individual Investors

Financial Institutions and Investment Advisors

EXISTING PARTNERSHIPS

Pacific Life - To Offer New Cause-Driven Investing Products for Millennials J.P. Morgan - To Provide Retail Investors Exclusive Access to IPOs Investor’s Business Daily -To track the performance of the 25 top-ranked companies published every Monday in IBD Ascent Private Capital Management - To serve as the exclusive manager of thematic portfolios for Ascent's advisors. In March 2017

It has partnered with MSCIESG Research that develops a portfolio of investments based on assessments of a company’s performance.

COMMENT

Motif offers custom-made and user-generated funds of up to 30 stocks. Till date, the company has focused on providing retail investors an alternative to exchange-traded funds sold by companies like E*Trade Financial Corp. and Charles Schwab Corp.

Traction

VALUATION / MARKET CAP:

$500 M in 2015

ACTIVE USERS:

100,000

TRACTION COMMENT:

Currently, 180000 motifs are built or customised by the company.

People

FOUNDERS

Hardeep Walia

Tariq Hilaly

BOARD MEMBERS AND ADVISORS

John Connors

Charles Moldow

Sergio Monsalve

Denmark West

Amit Shah

Ralph Oelbermann

Wesley Kong

NUMBER OF EMPLOYEES

51-200

INVESTORS:

Balderton Capital

Foundation Capital

Goldman Sachs

Ignition Partners

JP Morgan Chase

JPMC&Co.

Northvest venture Capital

Norwest Venture Partners

Norwest Venture Partners - NVP

Renren Inc.

Wicklow Capital

KEY EMPLOYEES:

Hardeep Walia (CEO); Connie Kuhl (COO)

COMMENT:

Hardeep Walia is the Founder,CEO of Motif. He spent more than six years at Microsoft as the General Manager of the company's enterprise services business,,prior to that was a Director of Corporate Development,Strategy,oversaw Microsoft's investments,acquisitions. He started his career at The Boston Consulting Group. He holds a BS in Economics,Engineering from Yale University,an MBA from the Wharton School of Business.

Momentum

FUNDED

YES

TOTAL FUNDING

$126.5 M

DATE OF LAST FUNDING

Jan 2015

SEED & PRIOR FUNDING

$500 K

FUNDING SERIES

SERIES A  · $6 M  · ---

SERIES B  · $20 M  · ---

SERIES C  · $25 M  · ---

SERIES D  · $35 M  · ---

SERIES E  · $40 M  · ---

LISTED

NO

BASICS

STATUS:

Acquired/Merged

FOUNDING YEAR:

2010

LOCATION:

United States

Views:

433 VISITORS | 698 VIEWS
LATEST FUNDING ROUND

$127 M

TOTAL EMPLOYEES
51-200

About

Motif is an investment platform that allows individuals and investment advisors to invest in stock and bond portfolios. It takes complex, expensive, and opaque financial products and converts them into intuitive, low-cost, transparent, convenient, customizable, values-based investments for users.

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