Payfirma
payments . mobile/digital wallet
STATUS: Acquired/Merged
FOUNDING YEAR: 2011
LOCATION: Canada
Last Update: 23/02/2021
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About
Payfirma is an award-winning payments company that helps businesses accept credit and debit cards online, in-stores, and on mobile devices. Over 8,000 businesses across North America use Payfirmas payment tools to get paid easily and keep all transaction data in one, simple place. When businesses use data to make decisions abut customers, products, and employees, they run smarter, more successful companies.
MEDICI Analysis
Payfirma offers businesses a multi-channel payment platform for mobile, ecommerce and in-store payments
Focus
PRODUCTS & SERVICES
MPOS
REVENUE MODEL
Transaction based revenue model .The company charges 1.99% + 25¢ per transaction.
MAIN CLIENTS
Payfirma says it has over 5,000 business customers in Canada and the United States
including include recruitment website CareerBuilder and Uniqlo
EXISTING PARTNERSHIPS
BluePay
LemonStand
Traction
VALUATION / MARKET CAP:
$86.67 M in 2015
COMPANY TYPE:
For Profit
REVENUE
0.0 in 2013
TRANSACTIONS VALUE:
$1 B
ACTIVE USERS:
0.0030
People
BOARD MEMBERS AND ADVISORS
Ryan Holmes
Roger Hardy
Lance Tracey
John Rante
Marc Levy
Adam Atlas
NUMBER OF EMPLOYEES
51-200
INVESTORS:
New Brunswick Investment Management Corporation
KEY EMPLOYEES:
Fern Glowinsky
Momentum
FUNDED
YES
NUMBER OF FUNDING ROUNDS
5
TOTAL FUNDING
$18.63 M
DATE OF LAST FUNDING
May 2015
IPO STATUS
Private
ESTIMETED REVENUE RANGE
$10M to $50M
SEED & PRIOR FUNDING
$3.41 M
SEED CLOSED ON
Jan 2011
FUNDING SERIES
SERIES A · $13 M · May 2015
OTHERS · $2.22 M · Nov 2014
LISTED
NO
company provided insights
M&A
ACQUIRED BY
Merrco Payments
ANNOUNCED DATE
Feb 2018
PRICE
---
company provided insights
Web Traffic
MONTHLY VISITS
18,456
AVERAGE VISITS (6 MONTHS)
13,385.87
MONTHLY VISITS GROWTH
-6.52%
VISIT DURATION
697
VISIT DURATION GROWTH
-55.54%
PAGE VIEWS VISIT
3.72
PAGE VIEWS VISIT GROWTH
-34.85%
BOUNCE RATE
41.91%
BOUNCE RATE GROWTH
23.28%
GLOBAL TRAFFIC RANK
908,638
MONTHLY RANK CHANGE
-165,423
MONTHLY RANK GROWTH
-15.4%
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