Payfirma

paymentsmobile/digital wallet

STATUS: Acquired/Merged
FOUNDING YEAR: 2011
LOCATION: Canada
Last Update: 23/02/2021

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About

Payfirma is an award-winning payments company that helps businesses accept credit and debit cards online, in-stores, and on mobile devices. Over 8,000 businesses across North America use Payfirmas payment tools to get paid easily and keep all transaction data in one, simple place. When businesses use data to make decisions abut customers, products, and employees, they run smarter, more successful companies.

MEDICI Analysis

Payfirma offers businesses a multi-channel payment platform for mobile, ecommerce and in-store payments

Focus

PRODUCTS & SERVICES

MPOS

REVENUE MODEL

Transaction based revenue model .The company charges 1.99% + 25¢ per transaction.

MAIN CLIENTS

Payfirma says it has over 5,000 business customers in Canada and the United States

including include recruitment website CareerBuilder and Uniqlo

EXISTING PARTNERSHIPS

BluePay

LemonStand

Traction

VALUATION / MARKET CAP:

$86.67 M in 2015

COMPANY TYPE:

For Profit

REVENUE

0.0 in 2013

TRANSACTIONS VALUE:

$1 B

ACTIVE USERS:

0.0030

People

BOARD MEMBERS AND ADVISORS

Ryan Holmes

Roger Hardy

Lance Tracey

John Rante

Marc Levy

Adam Atlas

NUMBER OF EMPLOYEES

51-200

INVESTORS:

AGF

Canaccord Genuity Group

CIBC World Markets

Dundee Capital Markets

Great West Lifeco

N. Murray Edwards

New Brunswick Investment Management Corporation

KEY EMPLOYEES:

Fern Glowinsky

Momentum

FUNDED

YES

NUMBER OF FUNDING ROUNDS

5

TOTAL FUNDING

$18.63 M

DATE OF LAST FUNDING

May 2015

IPO STATUS

Private

ESTIMETED REVENUE RANGE

$10M to $50M

SEED & PRIOR FUNDING

$3.41 M

SEED CLOSED ON

Jan 2011

FUNDING SERIES

SERIES A  · $13 M  · May 2015

OTHERS  · $2.22 M · Nov 2014

LISTED

NO

company provided insights
Acquisitions

M&A

ACQUIRED BY

Merrco Payments

ANNOUNCED DATE

Feb 2018

PRICE

---

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

18,456

AVERAGE VISITS (6 MONTHS)

13,385.87

MONTHLY VISITS GROWTH

-6.52%

VISIT DURATION

697

VISIT DURATION GROWTH

-55.54%

PAGE VIEWS VISIT

3.72

PAGE VIEWS VISIT GROWTH

-34.85%

BOUNCE RATE

41.91%

BOUNCE RATE GROWTH

23.28%

GLOBAL TRAFFIC RANK

908,638

MONTHLY RANK CHANGE

-165,423

MONTHLY RANK GROWTH

-15.4%

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