Personal Capital is an online financial advisor and personal wealth management company which provides tools that give advice on users' finances from registered financial planners. Its free apps are available for iPhone, iPad, and Android. Recently, Personal Capital was selected for the 2019 Forbes FinTech 50 startups list.
Personal Capital constantly monitors the user's portfolio and optimizes it using:
1. Automated portfolio rebalancing.
2. Tax optimization and tax-loss harvesting.
3. Developing and maintaining a “Personal Strategy."
4. Investments are allocated according to the user's personal strategy and market conditions.