Plaid

bankingtechnew core banking solutions

STATUS: Acquired/Merged
FOUNDING YEAR: 2012
LOCATION: United States
Last Update: 03/05/2021

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About

Plaid is focused on enabling innovation and democratizing financial services through technology. We build beautiful consumer experiences, developer-friendly infrastructure, and intelligence tools that give everyone the ability to create amazing products that solve big problems.At Plaid, we have diverse backgrounds and skills, but we're all passionate about building a more efficient and inclusive financial infrastructuretogether.Plaid is headquartered in San Francisco, California. Visit us at www.plaid.com

MEDICI Analysis

Plaid provides technical infrastructure APIs that connect consumers, traditional financial institutions, and developers. The company also provides key insights to the data access that they provide with a suite of analytics products. Recently, Plaid was selected for the 2019 Forbes FinTech 50 startups list.

Focus

PRODUCTS & SERVICES

The company provides the following products: 1. ACH: Enables users to instantly authenticate bank accounts without microdeposits 2. Balance: Allows to pull historical data and real-time balances to decrease NSFs. 3. Identity: Allows the use of bank data to verify identities and reduce fraud. 4. Transactions: Allows users to get reliable bank statement data from various institutions. 5. Assets: Allows verifying borrowers' assets straight from the source. 6. Income: Allows a user to validate income and verify employer info and depository data.

MAIN CLIENTS

Abacus

Acorns

Robinhood

Digit

Venmo

Gusto

OptionsHouse

TransferWise

Charity Water

American Express

etc.

COMMENT

Provides technology which makes use of high-quality transaction data, validate account ownership, and mitigate risks in a user-friendly way. The company plans to deepen its analytics product offerings (by the end of 2017), which is designed to help address the financial system with regard to risk and fraud.

Traction

VALUATION / MARKET CAP:

$2.65 B in 2018

VALUATION COMMENT:

After the latest funding round, the company's valuation is at $2.65 billion. (Dec. 2018)

COMPANY TYPE:

For Profit

REVENUE

$10M+ in 2017

REVENUE COMMENT:

The estimated revenue of the company was $40Million in 2017

ACTIVE USERS COMMENT:

The company reports that the app has integrated with more than 10,000 banks and connected to nearly 20 million consumer accounts. Along with that, the customer base has grown its twice from 2017 to 2018. (Dec. 2018)

TRACTION COMMENT:

The company says that 25% of people in the United States with bank accounts have connected to Plaid through an app – a 13% increase from last year. (Dec. 2018)

company provided insights
Acquisitions

M&A

ACQUIRED BY

Visa

ANNOUNCED DATE

Jan 2020

PRICE

$5.3 B

company provided insights

Acquisitions

ACQUIREE NAME

Quovo

ANNOUNCED DATE

Jan 2019

PRICE

---

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

179,812

AVERAGE VISITS (6 MONTHS)

206,719.71

MONTHLY VISITS GROWTH

3.28%

VISIT DURATION

278

VISIT DURATION GROWTH

2.85%

PAGE VIEWS VISIT

4.11

PAGE VIEWS VISIT GROWTH

-2.41%

BOUNCE RATE

49.8%

BOUNCE RATE GROWTH

-4.54%

GLOBAL TRAFFIC RANK

172,687

MONTHLY RANK CHANGE

-29,403

MONTHLY RANK GROWTH

-14.55%

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