Play Basis

banking techother software solutions

FOUNDING YEAR: 2014
LOCATION: Hong Kong
Last Update: 01/05/2020

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About

Playbasis provides a cloud-based technology platform that helps businesses to launch modern applications that are fun, engaging, and rewarding for millennial audiences. Playbasis leverages gamification technology to helps large organizations increase user engagement, retention, and loyalty through the use of data-driven game mechanics and behavioral triggers. It provides sets of tools to create apps, offering push notifications, social media integration, offline storage, and more.

Focus

PRODUCTS & SERVICES

Mobile-based engagement platform using gamification technology. The platform helps brands, publishers, and merchants to better engage and retain their audience.

REVENUE MODEL

Playbasis follows a SaaS-based subscription revenue model. It generates revenue through customers who only pay for the services that they use.

MAIN CLIENTS

The company's clients include large enterprises such as banks

telcos

publishers and agencies. Major clients: DBS

VISA

DTAC

Digi

StarHub

etc.

EXISTING PARTNERSHIPS

The company has partners in Marketing Agencies & Consulting Firms

COMMENT

Playbasis is developing software and services to help motivate and engage staff and end-customers, which is often still outsourced to advertising and marketing agencies in Asia.

People

BOARD MEMBERS AND ADVISORS

Matthew Barkoff

John Berns

Luc Boilly

Jonathan Greene

Pongwut Ittipoonsawat

Thanapong Na ranong

Matt Walters

NUMBER OF EMPLOYEES

11-50

INVESTORS:

500 Startups

Ardent Capital

Axis Capital Partners

Cherubic Ventures

InVent

Wavemaker Partners

KEY EMPLOYEES:

Thanakij Pechprasarn (CTO)

Momentum

FUNDED

YES

TOTAL FUNDING

$2.57 M

DATE OF LAST FUNDING

Jun 2015

TOTAL FUNDING COMMENT

The company will use the funds to ramp up product development, customer success, secure more partnerships as well as expand into new markets. (Jun. 2015)

SEED & PRIOR FUNDING

$770 K

SEED CLOSED ON

Feb 2014

FUNDING SERIES

SERIES A  · $1.8 M  · Jun 2015

LISTED

NO

Innovation Programs

BASICS

FOUNDING YEAR:

2014

LOCATION:

Hong Kong

Views:

80 VISITORS | 163 VIEWS
LATEST FUNDING ROUND

$2.57 M

TOTAL EMPLOYEES
11-50

About

Playbasis provides a cloud-based technology platform that helps businesses to launch modern applications that are fun, engaging, and rewarding for millennial audiences. Playbasis leverages gamification technology to helps large organizations increase user engagement, retention, and loyalty through the use of data-driven game mechanics and behavioral triggers. It provides sets of tools to create apps, offering push notifications, social media integration, offline storage, and more.

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