• FOUNDING YEAR: 2014
    LOCATION:
    Hong Kong
    REGION:
    Bangkok Bangkok
    Last Update:
    11 Nov, 2019

Description

FOCUS

PRODUCTS & SERVICES:
Mobile-based engagement platform using gamification technology. The platform helps brands, publishers, and merchants to better engage and retain their audience.
REVENUE MODEL:
Viewable by subscribers only
MAIN CLIENTS:
The company's clients include large enterprises such as banks, telcos, publishers and agencies. Major clients: DBS, VISA, DTAC, Digi, StarHub, etc.
EXISTING PARTNERSHIPS:
The company has partners in Marketing Agencies & Consulting Firms
COMMENT
Playbasis is developing software and services to help motivate and engage staff and end-customers, which is often still outsourced to advertising and marketing agencies in Asia.

PEOPLE

FOUNDERS:
Robert Zepeda
Board Members and Advisors:
Matthew Barkoff, John Berns, Luc Boilly, Jonathan Greene, Pongwut Ittipoonsawat, Thanapong Na ranong, Matt Walters
NUMBER OF EMPLOYEES:
11-50
INVESTORS:
Cherubic Ventures, 500 Startups, InVent, Ardent Capital, Axis Capital Partners, Wavemaker Partners
KEY EMPLOYEES:
Thanakij Pechprasarn (CTO)

TRACTION

Insufficient information for accurate analysis

MOMENTUM

FUNDED:
YES
TOTAL FUNDING:
$2.57 Millions
DATE OF LAST FUNDING:
Jun 2015
TOTAL FUNDING COMMENT:
The company will use the funds to ramp up product development, customer success, secure more partnerships as well as expand into new markets. (Jun. 2015)
SEED & PRIOR FUNDING:
$770 K
SEED CLOSED ON:
Feb 2014
FUNDING SERIES:
SERIES A
$1.8 Millions Closed: Jun 2015
LISTED:
NO

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